A bigger deal on TikTok: kirby_j 💌:
Reaching 771.8K followers on Instagram, Kirby Johnson is a verified Lifestyle creator. To date Kirby Johnson has posted 1,570 times, currently less than one post a week. Posts average 30,816 likes and 230 comments, an engagement rate of 4.02%.
Kirby_j shows up in the InstME index as a Lifestyle account, 771.8K followers, 1,570 posts.
For Lifestyle accounts with 100K–1M followers, Kirby_j's 4.02% engagement rate is above the median of 2.99%, a read from 826 accounts in the InstME index.
At one comment per 134 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Kirby_j has published less than one post per week.
InstME's audience-quality checks score Kirby_j at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Kirby_j follows only 1,176 accounts while being followed by 771.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$11,000–$20,000
Based on 771.8K followers and a 4.02% engagement rate, a single sponsored post by Kirby_j is worth an estimated $11,000–$20,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Kirby_j | Cohort median |
|---|---|---|
| Engagement rate | 4.02% | 2.99% |
| Average likes | 30,816 | 7,188 |
| Average comments | 230 | 111 |
| Posts per week | 0.22 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Kirby Johnson is a verified lifestyle creator on Instagram, with 771.8K followers.
Kirby Johnson posts on Instagram as @kirby_j.
Kirby Johnson has 771,781 followers on Instagram (771.8K) as of Jul 15, 2026.
Kirby Johnson's engagement rate is 4.02%, calculated from average likes and comments per post relative to followers. That is above the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Kirby Johnson average 30,816 likes and 230 comments.
Kirby Johnson posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Kirby Johnson's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Kirby Johnson is registered as a creator account on Instagram and is verified.
Kirby Johnson is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,570 posts.
Total Posts
1,570
Avg Comments
230
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
10.56%
Yes. Kirby Johnson carries the blue verified badge on Instagram.
A sponsored post from Kirby Johnson is estimated at $11,000 to $20,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
