Followers
2.2M
Following
3K
Total Posts
Engagement Rate
2.46%
Avg Likes
53,705
Avg Comments
Charlotte McKinney is a verified Instagram creator, with 2.2M followers on Instagram. Charlotte McKinney has shared 879 posts to date, currently less than one post a week. Engagement runs at 2.46%, or about 53,705 likes and 859 comments per post.
Tracked in the InstME index, Charlottemckinney is a creator account with 2.2M followers and a back catalogue of 879 posts.
Charlottemckinney's posts draw around 53,705 likes and 859 comments each, close to one interaction for every 41 followers.
For roughly every 63 likes there is one comment, an audience that mostly engages through likes.
Video posts from Charlottemckinney average 2.2M views, about 100% follower reach per post.
In recent weeks Charlottemckinney has kept to less than one post per week.
Charlottemckinney keeps its following list short (2,952) relative to 2.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$19,000–$35,000
Based on 2.2M followers and a 2.46% engagement rate, a single sponsored post by Charlottemckinney is worth an estimated $19,000–$35,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Charlottemckinney | Cohort median |
|---|---|---|
| Engagement rate | 2.46% | 1.02% |
| Average likes | 53,705 | 25,711 |
| Average comments | 859 | 376 |
| Posts per week | 0.23 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Charlotte McKinney is a verified Instagram creator on Instagram, with 2.2M followers.
Charlotte McKinney posts on Instagram as @charlottemckinney.
Charlotte McKinney has 2,219,421 followers on Instagram (2.2M) as of Aug 11, 2026.
Charlotte McKinney's engagement rate is 2.46%, calculated from average likes and comments per post relative to followers.
Posts by Charlotte McKinney average 53,705 likes and 859 comments.
Charlotte McKinney posts less than once a week on average.
Charlotte McKinney is registered as a creator account on Instagram and is verified.
Yes. Charlotte McKinney carries the blue verified badge on Instagram.
A sponsored post from Charlotte McKinney is estimated at $19,000 to $35,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
879
859
Avg Views
2,210,160
Posts / Week
0.23
Growth Score
49.2 / 100
Engagement
0%
