@
Brand
🥼 Apothecary Formulations Since 1851 🧪 Nature. Science. Service. ❤️ Healthy Skin For All
www.kiehls.com/Audience
Browse top profilesFollowers
965.2K
Following
596
Total Posts
Engagement & Performance
Engagement Rate
0.08%
Avg Likes
694
Avg Comments
What the numbers say about @kiehls
With 965.2K followers across 6,766 posts, @kiehls is one of the Automotive accounts tracked in the InstME index.
@kiehls has an engagement rate of 0.08%, which is in the bottom quarter (median: 1.21%) for Automotive accounts with 100K–1M followers, based on 794 accounts in the InstME index.
Followers leave about one comment for every 13 likes — an unusually discussion-heavy audience.
@kiehls currently publishes about 7 posts per week — more than one per day.
The account follows just 596 others against 965.2K followers — a ratio typical of established creators and brands.
@kiehls vs similar accounts
| Metric | @kiehls | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.21% |
| Average likes | 694 | 2,791 |
| Average comments | 55 | 48 |
| Posts per week | 7.01 | 1.11 |
Median values from 794 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @kiehls's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @kiehls: (694 avg likes + 55 avg comments) ÷ 965,169 followers × 100 ≈ 0.08%.
Frequently asked questions about @kiehls
How many followers does @kiehls have?
@kiehls has 965,169 followers on Instagram (965.2K) as of Jul 9, 2026.
What is @kiehls's engagement rate?
@kiehls's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.21%) for Automotive accounts with 100K–1M followers in the InstME index.
How many likes does @kiehls average per post?
Posts by @kiehls average 694 likes and 55 comments.
How often does @kiehls post on Instagram?
@kiehls posts about 7 times per week on average.
Is @kiehls a business or creator account?
@kiehls is registered as a business account on Instagram and is verified.
