Reaching 17.3K followers on Instagram, Malou Okumu is a verified Beauty brand. Content spans beauty and fashion. The account has published 1,019 posts, currently less than one post a week. Engagement runs at 1.79%, or about 257 likes and 52 comments per post.
With 17.3K followers across 1,019 posts, Kgrave is one of the Beauty accounts tracked in the InstME index.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Kgrave's 1.79% engagement rate lands above the median of 0.57%.
The like-to-comment split is roughly 5 to one, indicating an unusually discussion-heavy audience.
In recent weeks Kgrave has kept to less than one post per week.
Kgrave scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$110–$200
Based on 17.3K followers and a 1.79% engagement rate, a single sponsored post by Kgrave is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Kgrave | Cohort median |
|---|---|---|
| Engagement rate | 1.79% | 0.57% |
| Average likes | 257 | 134 |
| Average comments | 52 | 12 |
| Posts per week | 0.16 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Malou Okumu is a verified beauty brand on Instagram, with 17.3K followers.
Malou Okumu posts on Instagram as @kgrave.
Malou Okumu has 17,251 followers on Instagram (17.3K) as of Jul 16, 2026.
Malou Okumu's engagement rate is 1.79%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Malou Okumu average 257 likes and 52 comments.
Malou Okumu posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Malou Okumu's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
1,019
Avg Comments
52
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Fashion
Engagement
1.85%
Malou Okumu is registered as a business account on Instagram and is verified.
Malou Okumu is categorized as a beauty and fashion account in the InstME index, based on the profile's bio and Instagram category across 1,019 posts.
Yes. Malou Okumu carries the blue verified badge on Instagram.
A sponsored post from Malou Okumu is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
