Followers
16.9M
Following
2.3K
Total Posts
Engagement Rate
0.81%
Avg Likes
133,608
Avg Comments
On Instagram, Kelly Rowland is a verified business account with an audience of 16.9M. To date Kelly Rowland has posted 1,788 times, currently around 2 posts a week. Engagement runs at 0.81%, or about 133,608 likes and 2,381 comments per post.
Tracked in the InstME index, Kellyrowland is a business account with 16.9M followers and a back catalogue of 1,788 posts.
Posts by Kellyrowland tend to gather 133,608 likes and 2,381 comments, about one interaction per 124 followers.
At one comment per 56 likes, the ratio points to a healthy amount of conversation.
Video posts from Kellyrowland average 549.1K views.
In recent weeks Kellyrowland has kept to about one post per week.
Kellyrowland keeps its following list short (2,265) relative to 16.9M followers, as established creators and brands tend to.
Estimated sponsored-post value
$59,000–$110,000
Based on 16.9M followers and a 0.81% engagement rate, a single sponsored post by Kellyrowland is worth an estimated $59,000–$110,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Kellyrowland | Cohort median |
|---|---|---|
| Engagement rate | 0.81% | 1.02% |
| Average likes | 133,608 | 25,711 |
| Average comments | 2,381 | 376 |
| Posts per week | 1.63 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Kelly Rowland is a verified Instagram brand on Instagram, with 16.9M followers.
Kelly Rowland posts on Instagram as @kellyrowland.
Kelly Rowland has 16,861,186 followers on Instagram (16.9M) as of Apr 10, 2026.
Kelly Rowland's engagement rate is 0.81%, calculated from average likes and comments per post relative to followers.
Posts by Kelly Rowland average 133,608 likes and 2,381 comments.
Kelly Rowland posts about 2 times per week on average.
Kelly Rowland is registered as a business account on Instagram and is verified.
Yes. Kelly Rowland carries the blue verified badge on Instagram.
A sponsored post from Kelly Rowland is estimated at $59,000 to $110,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,788
2,381
Avg Views
549,113
Posts / Week
1.63
Growth Score
16.2 / 100
Engagement
0.22%
