Washington 🗻 @therealdba Work:
Reaching 1M followers on Instagram, Loi Doan is a verified Home & DIY creator. To date Loi Doan has posted 771 times, currently less than one post a week. Typical posts draw 481,743 likes and 858 comments, putting engagement at 46.45%.
Tracked in the InstME index, Kaerukeki is a Home & DIY account with 1M followers and a back catalogue of 771 posts.
Kaerukeki records a 46.45% engagement rate, in the top quarter (median: 0.38%) for the 110 Home & DIY accounts with over 1M followers tracked in the InstME index.
Followers leave about one comment for every 561 likes, an audience that mostly engages through likes.
Kaerukeki's recent cadence works out to less than one post per week.
Kaerukeki keeps its following list short (941) relative to 1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$15,000–$27,000
Based on 1M followers and a 46.45% engagement rate, a single sponsored post by Kaerukeki is worth an estimated $15,000–$27,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Kaerukeki | Cohort median |
|---|---|---|
| Engagement rate | 46.45% | 0.38% |
| Average likes | 481,743 | 13,700 |
| Average comments | 858 | 139 |
| Posts per week | 0.11 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Loi Doan is a verified home & diy creator on Instagram, with 1M followers.
Loi Doan posts on Instagram as @kaerukeki.
Loi Doan has 1,038,873 followers on Instagram (1M) as of Sep 7, 2026.
Loi Doan's engagement rate is 46.45%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Loi Doan average 481,743 likes and 858 comments.
Loi Doan posts less than once a week on average.
Loi Doan is registered as a creator account on Instagram and is verified.
Loi Doan is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 771 posts.
Yes. Loi Doan carries the blue verified badge on Instagram.
Avg Comments
858
Engagement
0%
A sponsored post from Loi Doan is estimated at $15,000 to $27,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
