✨Award-winning home hair colour 🎨 Founded by world-leading colourist ✂️ The Josh Wood Atelier & Josh Wood at Claridges & now at MECCA Bourke Street
Followers
80.7K
Following
3.1K
Total Posts
Engagement Rate
0.19%
Avg Likes
143
Avg Comments
Josh Wood is a verified Beauty brand on Instagram based in United Kingdom, tracked in the InstME index with 80.7K followers. Its posts sit across beauty and tech. The account has published 4,300 posts, currently around 3 posts a week. Engagement runs at 0.19%, or about 143 likes and 14 comments per post.
As a Beauty account, Joshwood reaches 80.7K followers on Instagram across 4,300 published posts.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Joshwood's 0.19% engagement rate comes in below the median of 0.57%.
One comment lands for every 10 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages about 3 posts per week.
Joshwood's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$280–$520
Based on 80.7K followers and a 0.19% engagement rate, a single sponsored post by Joshwood is worth an estimated $280–$520. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Joshwood | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.57% |
| Average likes | 143 | 134 |
| Average comments | 14 | 12 |
| Posts per week | 2.79 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Joshwood | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.37% |
| Average likes | 143 | 83 |
| Average comments | 14 | 9 |
| Posts per week | 2.79 | 0.67 |
Median values from 211 Beauty accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Josh Wood is a verified beauty brand based in United Kingdom on Instagram, with 80.7K followers.
Josh Wood posts on Instagram as @joshwood.
Josh Wood has 80,655 followers on Instagram (80.7K) as of Jul 14, 2026.
Josh Wood's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Josh Wood average 143 likes and 14 comments.
Josh Wood posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of Josh Wood's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Josh Wood is registered as a business account on Instagram and is verified.
Josh Wood is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 4,300 posts.
4,300
14
Posts / Week
2.79
Growth Score
3.8 / 100
ER Rank
15th
Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
Engagement
0.06%
Josh Wood's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Josh Wood carries the blue verified badge on Instagram.
A sponsored post from Josh Wood is estimated at $280 to $520. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
