Proud to be your trusted resource to help babies thrive. From bath time to bedtime, we love celebrating your little one's special moments. 💙
Followers
253K
Following
120
Total Posts
Engagement Rate
0.07%
Avg Likes
168
Avg Comments
On Instagram, JOHNSON’S® is a verified business account with an audience of 253K. JOHNSON’S® has shared 55 posts to date, currently less than one post a week. Engagement runs at 0.07%, or about 168 likes and 21 comments per post.
Tracked in the InstME index, Johnsonsbaby is a business account with 253K followers and a back catalogue of 55 posts.
Typical engagement for Johnsonsbaby runs to 168 likes and 21 comments a post, one interaction per 1,336 followers.
The audience comments once per 8 likes on average, an unusually discussion-heavy audience.
Johnsonsbaby keeps a posting cadence of less than one post per week.
Johnsonsbaby keeps its following list short (120) relative to 253K followers, as established creators and brands tend to.
Estimated sponsored-post value
$890–$1,600
Based on 253K followers and a 0.07% engagement rate, a single sponsored post by Johnsonsbaby is worth an estimated $890–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Johnsonsbaby | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.25% |
| Average likes | 168 | 2,985 |
| Average comments | 21 | 73 |
| Posts per week | 0.32 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
JOHNSON’S® is a verified Instagram brand on Instagram, with 253K followers.
JOHNSON’S® posts on Instagram as @johnsonsbaby.
JOHNSON’S® has 253,008 followers on Instagram (253K) as of Apr 27, 2026.
JOHNSON’S®'s engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by JOHNSON’S® average 168 likes and 21 comments.
JOHNSON’S® posts less than once a week on average.
JOHNSON’S® is registered as a business account on Instagram and is verified.
Yes. JOHNSON’S® carries the blue verified badge on Instagram.
A sponsored post from JOHNSON’S® is estimated at $890 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
55
21
Posts / Week
0.32
Growth Score
1.4 / 100
Follower Ratio
2108.4×
Engagement
1.38%
