@subculturejoc label and events. Trance Dad. Bookings: The First Sip ⬇️
Outreach This Creator For FreeFollowers
73.5K
Following
148
Total Posts
Engagement Rate
3.11%
Avg Likes
2,121
Avg Comments
John O'Callaghan is a Music brand on Instagram, tracked in the InstME index with 73.5K followers. Its posts sit across music and parenting. To date John O'Callaghan has posted 2,366 times, currently around 1 post a week. Typical posts draw 2,121 likes and 163 comments, putting engagement at 3.11%.
As a Music account, Joc81 reaches 73.5K followers on Instagram across 2,366 published posts.
Among 17,051 Music accounts with 10K–100K followers in the InstME index, Joc81's 3.11% engagement rate comes in above the median of 2.47%.
One comment lands for every 13 likes, which reads as an unusually discussion-heavy audience.
Joc81's output runs to about one post per week.
The account follows just 148 others against 73.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$800–$1,500
Based on 73.5K followers and a 3.11% engagement rate, a single sponsored post by Joc81 is worth an estimated $800–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Parenting
| Metric | Joc81 | Cohort median |
|---|---|---|
| Engagement rate | 3.11% | 2.47% |
| Average likes | 2,121 | 535 |
| Average comments | 163 | 35 |
| Posts per week | 1.37 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
John O'Callaghan is a music brand on Instagram, with 73.5K followers.
John O'Callaghan posts on Instagram as @joc81.
John O'Callaghan has 73,528 followers on Instagram (73.5K) as of Aug 10, 2026.
John O'Callaghan's engagement rate is 3.11%, calculated from average likes and comments per post relative to followers. That is above the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by John O'Callaghan average 2,121 likes and 163 comments.
John O'Callaghan posts about 1 time per week on average.
John O'Callaghan is registered as a business account on Instagram.
John O'Callaghan is categorized as a music and parenting account in the InstME index, based on the profile's bio and Instagram category across 2,366 posts.
A sponsored post from John O'Callaghan is estimated at $800 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,366
163
Posts / Week
1.37
Growth Score
62.2 / 100
Last Post
14 days ago
Engagement
0.75%
