The Official Instagram page of Jif® peanut butter. It’s , you’d like each one of these posts for it.
Jif Peanut Butter is a verified Food brand based in United States, with 110.1K followers on Instagram. Jif Peanut Butter has shared 970 posts to date, currently around 3 posts a week. Posts average 209 likes and 23 comments, an engagement rate of 0.21%.
With 110.1K followers across 970 posts, Jifbrand is one of the Food accounts tracked in the InstME index.
Against 1,551 Food accounts with 100K–1M followers in the InstME index, Jifbrand's 0.21% engagement rate lands in the bottom quarter (median: 0.74%).
The like-to-comment split is roughly 9 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Jifbrand has published about 3 posts per week.
Jifbrand keeps its following list short (139) relative to 110.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$390–$720
Based on 110.1K followers and a 0.21% engagement rate, a single sponsored post by Jifbrand is worth an estimated $390–$720. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Jifbrand | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.74% |
| Average likes | 209 | 1,665 |
| Average comments | 23 | 54 |
| Posts per week | 2.83 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Jifbrand | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.57% |
| Average likes | 209 | 1,175 |
| Average comments | 23 | 47 |
| Posts per week | 2.83 | 0.89 |
Median values from 292 Food accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
Jif Peanut Butter is a verified food brand based in United States on Instagram, with 110.1K followers.
Jif Peanut Butter posts on Instagram as @jifbrand.
Jif Peanut Butter has 110,134 followers on Instagram (110.1K) as of Sep 12, 2026.
Jif Peanut Butter's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Jif Peanut Butter average 209 likes and 23 comments.
Jif Peanut Butter posts about 3 times per week on average.
Jif Peanut Butter is registered as a business account on Instagram and is verified.
Jif Peanut Butter is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 970 posts.
Jif Peanut Butter's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
23
Engagement
1.02%
Yes. Jif Peanut Butter carries the blue verified badge on Instagram.
A sponsored post from Jif Peanut Butter is estimated at $390 to $720. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
