Followers
28.9M
Following
681
Total Posts
Engagement Rate
1.03%
Avg Likes
291,498
Avg Comments
Jake Paul is a verified Health brand. The account has built 28.9M followers on Instagram. Jake Paul has shared 1,600 posts to date, currently around 3 posts a week. Typical posts draw 291,498 likes and 7,100 comments, putting engagement at 1.03%.
Jakepaul has built an audience of 28.9M followers on Instagram over 1,600 posts as a Health account.
Among 55 Health accounts with over 1M followers in the InstME index, Jakepaul's 1.03% engagement rate comes in above the median of 0.41%.
The comment-to-like ratio works out to one comment per 41 likes, pointing to a healthy amount of conversation.
Lately Jakepaul has been publishing about 3 posts per week.
The account follows just 681 others against 28.9M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$100,000–$190,000
Based on 28.9M followers and a 1.03% engagement rate, a single sponsored post by Jakepaul is worth an estimated $100,000–$190,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Jakepaul | Cohort median |
|---|---|---|
| Engagement rate | 1.03% | 0.41% |
| Average likes | 291,498 | 10,925 |
| Average comments | 7,100 | 228 |
| Posts per week | 2.99 | 0.94 |
Median values from 55 Health accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Jake Paul is a verified health brand on Instagram, with 28.9M followers.
Jake Paul posts on Instagram as @jakepaul.
Jake Paul has 28,875,865 followers on Instagram (28.9M) as of Apr 28, 2026.
Jake Paul's engagement rate is 1.03%, calculated from average likes and comments per post relative to followers. That is above the median of 0.41% for Health accounts with over 1M followers in the InstME index.
Posts by Jake Paul average 291,498 likes and 7,100 comments.
Jake Paul posts about 3 times per week on average.
Jake Paul is registered as a business account on Instagram and is verified.
Jake Paul is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 1,600 posts.
Yes. Jake Paul carries the blue verified badge on Instagram.
1,600
7,100
Posts / Week
2.99
Growth Score
20.6 / 100
Follower Ratio
42402.2×
Engagement
5.57%
A sponsored post from Jake Paul is estimated at $100,000 to $190,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
