Jake Paul is a verified Health brand. The account has built 28.9M followers on Instagram. Jake Paul has shared 1,600 posts to date, currently around 3 posts a week. Typical posts draw 291,498 likes and 7,100 comments, putting engagement at 1.03%.
Jakepaul has built an audience of 28.9M followers on Instagram over 1,600 posts as a Health account.
Among 55 Health accounts with over 1M followers in the InstME index, Jakepaul's 1.03% engagement rate comes in above the median of 0.41%.
The comment-to-like ratio works out to one comment per 41 likes, pointing to a healthy amount of conversation.
Lately Jakepaul has been publishing about 3 posts per week.
The account follows just 681 others against 28.9M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$100,000–$190,000
Based on 28.9M followers and a 1.03% engagement rate, a single sponsored post by Jakepaul is worth an estimated $100,000–$190,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Jakepaul | Cohort median |
|---|---|---|
| Engagement rate | 1.03% | 0.41% |
| Average likes | 291,498 | 10,925 |
| Average comments | 7,100 | 228 |
| Posts per week | 2.99 | 0.94 |
Median values from 55 Health accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Jake Paul is a verified health brand on Instagram, with 28.9M followers.
Jake Paul posts on Instagram as @jakepaul.
Jake Paul has 28,875,865 followers on Instagram (28.9M) as of Apr 28, 2026.
Jake Paul's engagement rate is 1.03%, calculated from average likes and comments per post relative to followers. That is above the median of 0.41% for Health accounts with over 1M followers in the InstME index.
Posts by Jake Paul average 291,498 likes and 7,100 comments.
Jake Paul posts about 3 times per week on average.
Jake Paul is registered as a business account on Instagram and is verified.
Jake Paul is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 1,600 posts.
Yes. Jake Paul carries the blue verified badge on Instagram.
Total Posts
1,600
Avg Comments
7,100
Engagement
5.57%
A sponsored post from Jake Paul is estimated at $100,000 to $190,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
