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Followers
221.3K
Following
376
Total Posts
Engagement Rate
6.62%
Avg Likes
14,539
Avg Comments
On Instagram, Jake Schum is a verified Parenting brand based in United States with an audience of 221.3K. The account has published 1,394 posts, currently less than one post a week. Typical posts draw 14,539 likes and 112 comments, putting engagement at 6.62%.
Jake_schum shows up in the InstME index as a Parenting account, 221.3K followers, 1,394 posts.
For Parenting accounts with 100K–1M followers, Jake_schum's 6.62% engagement rate is in the top quarter (median: 0.95%), a read from 991 accounts in the InstME index.
The audience comments once per 130 likes on average, an audience that mostly engages through likes.
Jake_schum's videos average 298.1K views, about 1.3× its follower count, so content routinely reaches well past current followers.
Jake_schum currently publishes less than one post per week.
InstME estimates 0% of Jake_schum's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Jake_schum follows only 376 accounts while being followed by 221.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,100–$5,800
Based on 221.3K followers and a 6.62% engagement rate, a single sponsored post by Jake_schum is worth an estimated $3,100–$5,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Jake_schum | Cohort median |
|---|---|---|
| Engagement rate | 6.62% | 0.95% |
| Average likes | 14,539 | 2,325 |
| Average comments | 112 | 71 |
| Posts per week | 0.52 | 1.04 |
Median values from 991 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Jake_schum | Cohort median |
|---|---|---|
| Engagement rate | 6.62% | 0.82% |
| Average likes | 14,539 | 2,084 |
| Average comments | 112 | 72 |
| Posts per week | 0.52 | 0.84 |
Median values from 172 Parenting accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Jake Schum is a verified parenting brand based in United States on Instagram, with 221.3K followers.
Jake Schum posts on Instagram as @jake_schum.
Jake Schum has 221,325 followers on Instagram (221.3K) as of Mar 26, 2026.
Jake Schum's engagement rate is 6.62%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.95%) for Parenting accounts with 100K–1M followers in the InstME index.
Posts by Jake Schum average 14,539 likes and 112 comments.
Jake Schum posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Jake Schum's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Jake Schum is registered as a business account on Instagram and is verified.
Jake Schum is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,394 posts.
1,394
112
Avg Views
298,087
Posts / Week
0.52
Growth Score
100 / 100
Predominantly women · mostly 25–44
Typical for Parenting creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
Engagement
1.26%
Jake Schum's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Jake Schum carries the blue verified badge on Instagram.
A sponsored post from Jake Schum is estimated at $3,100 to $5,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
