Producer • Composer • Creator Los Angeles, CA
Outreach This Creator For FreeReaching 97.1K followers on Instagram, Purps On The Beat is a Music creator based in United States. Content spans music and lifestyle. Purps On The Beat has shared 162 posts to date, currently less than one post a week. Posts average 4,482 likes and 301 comments, an engagement rate of 4.93%.
On Instagram, Itspurps runs a Music account that has published 162 posts and gathered 97.1K followers.
For Music accounts with 10K–100K followers, Itspurps's 4.93% engagement rate is above the median of 2.47%, a read from 17,051 accounts in the InstME index.
At one comment per 15 likes, the ratio points to an unusually discussion-heavy audience.
Itspurps's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$1,400–$2,500
Based on 97.1K followers and a 4.93% engagement rate, a single sponsored post by Itspurps is worth an estimated $1,400–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Lifestyle
| Metric | Itspurps | Cohort median |
|---|---|---|
| Engagement rate | 4.93% | 2.47% |
| Average likes | 4,482 | 535 |
| Average comments | 301 | 35 |
| Posts per week | 0.1 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Itspurps | Cohort median |
|---|---|---|
| Engagement rate | 4.93% | 1.39% |
| Average likes | 4,482 | 284 |
| Average comments | 301 | 21 |
| Posts per week | 0.1 | 0.47 |
Median values from 1,948 Music accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 26, 2026
Purps On The Beat is a music creator based in United States on Instagram, with 97.1K followers.
Purps On The Beat posts on Instagram as @itspurps.
Purps On The Beat has 97,106 followers on Instagram (97.1K) as of Sep 26, 2026.
Purps On The Beat's engagement rate is 4.93%, calculated from average likes and comments per post relative to followers. That is above the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Purps On The Beat average 4,482 likes and 301 comments.
Purps On The Beat posts less than once a week on average.
Purps On The Beat is registered as a creator account on Instagram.
Purps On The Beat is categorized as a music and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 162 posts.
Purps On The Beat's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
162
Avg Comments
301
Engagement
0.42%
A sponsored post from Purps On The Beat is estimated at $1,400 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
