🍟 You probably elbowed my face at a gig once 💌 - business only 🌧️ Australia 🖤 creator of
Moo Smith is a verified Business creator based in Australia, with 254.6K followers on Instagram. Content spans business and lifestyle. To date Moo Smith has posted 621 times, currently less than one post a week. Posts average 2,412 likes and 24 comments, an engagement rate of 0.96%.
With 254.6K followers across 621 posts, Itsmoosmith is one of the Business accounts tracked in the InstME index.
Against 1,742 Business accounts with 100K–1M followers in the InstME index, Itsmoosmith's 0.96% engagement rate lands below the median of 1.25%.
The like-to-comment split is roughly 101 to one, indicating an audience that mostly engages through likes.
In recent weeks Itsmoosmith has kept to less than one post per week.
Itsmoosmith keeps its following list short (222) relative to 254.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$890–$1,700
Based on 254.6K followers and a 0.96% engagement rate, a single sponsored post by Itsmoosmith is worth an estimated $890–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Lifestyle
| Metric | Itsmoosmith | Cohort median |
|---|---|---|
| Engagement rate | 0.96% | 1.25% |
| Average likes | 2,412 | 2,990 |
| Average comments | 24 | 92 |
| Posts per week | 0.37 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Itsmoosmith | Cohort median |
|---|---|---|
| Engagement rate | 0.96% | 0.7% |
| Average likes | 2,412 | 1,539 |
| Average comments | 24 | 38 |
| Posts per week | 0.37 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 15, 2026
Moo Smith is a verified business creator based in Australia on Instagram, with 254.6K followers.
Moo Smith posts on Instagram as @itsmoosmith.
Moo Smith has 254,588 followers on Instagram (254.6K) as of Sep 15, 2026.
Moo Smith's engagement rate is 0.96%, calculated from average likes and comments per post relative to followers. That is below the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by Moo Smith average 2,412 likes and 24 comments.
Moo Smith posts less than once a week on average.
Moo Smith is registered as a creator account on Instagram and is verified.
Moo Smith is categorized as a business and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 621 posts.
Moo Smith's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
621
Avg Comments
24
Engagement
0%
Yes. Moo Smith carries the blue verified badge on Instagram.
A sponsored post from Moo Smith is estimated at $890 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
