🇬🇧 Discover the best of London ❤️ 📬 📸 By and (In elenco AGCOM)
Followers
1.3M
Following
525
Total Posts
Engagement Rate
0.58%
Avg Likes
7,710
Avg Comments
On Instagram, It’s so London is a verified Lifestyle creator based in Italy with an audience of 1.3M. It’s so London has shared 2,156 posts to date, currently around 4 posts a week. Typical posts draw 7,710 likes and 73 comments, putting engagement at 0.58%.
Its_so_london's Instagram presence spans 2,156 posts and 1.3M followers, profiling it as a Lifestyle account.
For Lifestyle accounts with over 1M followers, Its_so_london's 0.58% engagement rate is in the bottom quarter (median: 2.43%), a read from 177 accounts in the InstME index.
The audience comments once per 106 likes on average, an audience that mostly engages through likes.
On average, Its_so_london's video content earns 10.8K views.
In recent weeks Its_so_london has kept to about 4 posts per week.
Its_so_london scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Its_so_london follows only 525 accounts while being followed by 1.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$4,700–$8,700
Based on 1.3M followers and a 0.58% engagement rate, a single sponsored post by Its_so_london is worth an estimated $4,700–$8,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Its_so_london | Cohort median |
|---|---|---|
| Engagement rate | 0.58% | 2.43% |
| Average likes | 7,710 | 54,853 |
| Average comments | 73 | 522 |
| Posts per week | 4.29 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Its_so_london | Cohort median |
|---|---|---|
| Engagement rate | 0.58% | 0.54% |
| Average likes | 7,710 | 15,578 |
| Average comments | 73 | 204 |
| Posts per week | 4.29 | 1.3 |
Median values from 97 accounts in Italy with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
It’s so London is a verified lifestyle creator based in Italy on Instagram, with 1.3M followers.
It’s so London posts on Instagram as @its_so_london.
It’s so London has 1,333,862 followers on Instagram (1.3M) as of Mar 29, 2026.
It’s so London's engagement rate is 0.58%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by It’s so London average 7,710 likes and 73 comments.
It’s so London posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of It’s so London's followers are low-quality or inactive, giving an audience-quality score of 100/100.
It’s so London is registered as a creator account on Instagram and is verified.
It’s so London is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,156 posts.
2,156
73
Avg Views
10,802
Posts / Week
4.29
Growth Score
11.6 / 100
Predominantly women · mostly 18–34
Typical for Lifestyle creators in Italy, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
1.99%
It’s so London's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. It’s so London carries the blue verified badge on Instagram.
A sponsored post from It’s so London is estimated at $4,700 to $8,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
