INI runs a verified Fashion brand account based in Brazil with 22.1K followers on Instagram. To date INI has posted 1,988 times, currently around 5 posts a week. Engagement runs at 0.7%, or about 141 likes and 13 comments per post.
As a Fashion account, Ini.oficial reaches 22.1K followers on Instagram across 1,988 published posts.
Among 7,395 Fashion accounts with 10K–100K followers in the InstME index, Ini.oficial's 0.7% engagement rate comes in below the median of 1.09%.
The comment-to-like ratio works out to one comment per 11 likes, pointing to an unusually discussion-heavy audience.
Ini.oficial's output runs to about 5 posts per week.
Estimated sponsored-post value
$77–$140
Based on 22.1K followers and a 0.7% engagement rate, a single sponsored post by Ini.oficial is worth an estimated $77–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Brazil, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Ini.oficial | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 1.09% |
| Average likes | 141 | 243 |
| Average comments | 13 | 19 |
| Posts per week | 4.84 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ini.oficial | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 0.94% |
| Average likes | 141 | 219 |
| Average comments | 13 | 36 |
| Posts per week | 4.84 | 0.46 |
Median values from 76 Fashion accounts in Brazil with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Oct 1, 2026
INI is a verified fashion brand based in Brazil on Instagram, with 22.1K followers.
INI posts on Instagram as @ini.oficial.
INI has 22,055 followers on Instagram (22.1K) as of Oct 1, 2026.
INI's engagement rate is 0.7%, calculated from average likes and comments per post relative to followers. That is below the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by INI average 141 likes and 13 comments.
INI posts about 5 times per week on average.
INI is registered as a business account on Instagram and is verified.
INI is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 1,988 posts.
Total Posts
1,988
Avg Comments
13
Engagement
1.41%
INI's profile places the account in Brazil. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. INI carries the blue verified badge on Instagram.
A sponsored post from INI is estimated at $77 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
