Makeup that makes your skin better™ Available @sephora
Followers
1.2M
Following
952
Total Posts
Engagement Rate
0.04%
Avg Likes
452
Avg Comments
ILIA runs a verified Beauty brand account based in United Kingdom with 1.2M followers on Instagram. The account posts mainly around beauty and tech topics. ILIA has shared 4,865 posts to date, currently around 4 posts a week. Posts average 452 likes and 22 comments, an engagement rate of 0.04%.
As a Beauty account, Iliabeauty reaches 1.2M followers on Instagram across 4,865 published posts.
Iliabeauty's 0.04% engagement rate is in the bottom quarter (median: 0.32%) among Beauty accounts with over 1M followers, measured across 361 accounts in the InstME index.
Roughly one in 20 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages about 4 posts per week.
The account follows just 952 others against 1.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$4,300–$8,100
Based on 1.2M followers and a 0.04% engagement rate, a single sponsored post by Iliabeauty is worth an estimated $4,300–$8,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Iliabeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.32% |
| Average likes | 452 | 6,917 |
| Average comments | 22 | 196 |
| Posts per week | 4.22 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Iliabeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.6% |
| Average likes | 452 | 13,723 |
| Average comments | 22 | 237 |
| Posts per week | 4.22 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
ILIA is a verified beauty brand based in United Kingdom on Instagram, with 1.2M followers.
ILIA posts on Instagram as @iliabeauty.
ILIA has 1,241,242 followers on Instagram (1.2M) as of Jul 15, 2026.
ILIA's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by ILIA average 452 likes and 22 comments.
ILIA posts about 4 times per week on average.
ILIA is registered as a business account on Instagram and is verified.
ILIA is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 4,865 posts.
ILIA's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,865
22
Posts / Week
4.22
Growth Score
0.8 / 100
Follower Ratio
1303.8×
Engagement
0.08%
Yes. ILIA carries the blue verified badge on Instagram.
A sponsored post from ILIA is estimated at $4,300 to $8,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
