Sponsor: Mgmt: 🪡achel Kay
Rachel Kay is a verified Gaming creator. The account has built 27.9K followers on Instagram. To date Rachel Kay has posted 84 times, currently less than one post a week. Posts average 12,232 likes and 74 comments, an engagement rate of 44.16%.
Counting 27.9K followers and 84 posts, Iamrachelkay sits in the InstME index as a Gaming account.
Benchmarked against 824 Gaming accounts with 10K–100K followers, Iamrachelkay posts a 44.16% engagement rate that is in the top quarter (median: 3.42%).
One comment lands for every 165 likes, which reads as an audience that mostly engages through likes.
Iamrachelkay's output runs to less than one post per week.
Estimated sponsored-post value
$390–$720
Based on 27.9K followers and a 44.16% engagement rate, a single sponsored post by Iamrachelkay is worth an estimated $390–$720. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 16–30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
| Metric | Iamrachelkay | Cohort median |
|---|---|---|
| Engagement rate | 44.16% | 3.42% |
| Average likes | 12,232 | 1,079 |
| Average comments | 74 | 32 |
| Posts per week | 0.34 | 0.45 |
Median values from 824 Gaming accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 21, 2026
Rachel Kay is a verified gaming creator on Instagram, with 27.9K followers.
Rachel Kay posts on Instagram as @iamrachelkay.
Rachel Kay has 27,870 followers on Instagram (27.9K) as of Sep 21, 2026.
Rachel Kay's engagement rate is 44.16%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 3.42%) for Gaming accounts with 10K–100K followers in the InstME index.
Posts by Rachel Kay average 12,232 likes and 74 comments.
Rachel Kay posts less than once a week on average.
Rachel Kay is registered as a creator account on Instagram and is verified.
Rachel Kay is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 84 posts.
Yes. Rachel Kay carries the blue verified badge on Instagram.
Total Posts
84
Avg Comments
74
Engagement
51.22%
A sponsored post from Rachel Kay is estimated at $390 to $720. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
