Reaching 283.1K followers on Instagram, Dawn McCoy is a verified Business brand. The account posts mainly around business and parenting topics. The account has published 8,468 posts, currently less than one post a week. Engagement runs at 0.01%, or about 3 likes and 17 comments per post.
Tracked in the InstME index, Iamdawnmccoy is a Business account with 283.1K followers and a back catalogue of 8,468 posts.
Iamdawnmccoy records a 0.01% engagement rate, in the bottom quarter (median: 1.25%) for the 1,742 Business accounts with 100K–1M followers tracked in the InstME index.
Iamdawnmccoy's recent cadence works out to less than one post per week.
InstME's checks rate Iamdawnmccoy's audience 64/100, flagging roughly 30% as low-quality or inactive, a solid result.
Estimated sponsored-post value
$990–$1,800
Based on 283.1K followers and a 0.01% engagement rate, a single sponsored post by Iamdawnmccoy is worth an estimated $990–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Iamdawnmccoy | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.25% |
| Average likes | 3 | 2,990 |
| Average comments | 17 | 92 |
| Posts per week | 0.88 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 12, 2026
Dawn McCoy is a verified business brand on Instagram, with 283.1K followers.
Dawn McCoy posts on Instagram as @iamdawnmccoy.
Dawn McCoy has 283,094 followers on Instagram (283.1K) as of Jul 12, 2026.
Dawn McCoy's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by Dawn McCoy average 3 likes and 17 comments.
Dawn McCoy posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of Dawn McCoy's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Total Posts
8,468
Avg Comments
17
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Parenting
Engagement
0.18%
Dawn McCoy is registered as a business account on Instagram and is verified.
Dawn McCoy is categorized as a business and parenting account in the InstME index, based on the profile's bio and Instagram category across 8,468 posts.
Yes. Dawn McCoy carries the blue verified badge on Instagram.
A sponsored post from Dawn McCoy is estimated at $990 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
