Chic and Based Since 1980
Outreach This Creator For FreeFollowers
2.4M
Following
1.7K
Total Posts
Engagement Rate
0.27%
Avg Likes
6,553
Avg Comments
i-D is a verified Magazine brand, with 2.4M followers on Instagram. i-D has shared 16,166 posts to date, currently around 19 posts a week. Posts average 6,553 likes and 49 comments, an engagement rate of 0.27%.
Tracked in the InstME index, I_d is a Magazine account with 2.4M followers and a back catalogue of 16,166 posts.
Posts by I_d tend to gather 6,553 likes and 49 comments, about one interaction per 367 followers.
Followers leave about one comment for every 134 likes, an audience that mostly engages through likes.
In recent weeks I_d has kept to about 19 posts per week, more than one per day.
I_d keeps its following list short (1,686) relative to 2.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$8,500–$16,000
Based on 2.4M followers and a 0.27% engagement rate, a single sponsored post by I_d is worth an estimated $8,500–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Magazine
| Metric | I_d | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 1.02% |
| Average likes | 6,553 | 25,711 |
| Average comments | 49 | 376 |
| Posts per week | 19.17 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
i-D is a verified magazine brand on Instagram, with 2.4M followers.
i-D posts on Instagram as @i_d.
i-D has 2,421,695 followers on Instagram (2.4M) as of Jul 15, 2026.
i-D's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers.
Posts by i-D average 6,553 likes and 49 comments.
i-D posts about 19 times per week on average.
i-D is registered as a business account on Instagram and is verified.
i-D is categorized as a magazine account in the InstME index, based on the profile's bio and Instagram category across 16,166 posts.
Yes. i-D carries the blue verified badge on Instagram.
A sponsored post from i-D is estimated at $8,500 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
16,166
49
Posts / Week
19.17
Growth Score
5.4 / 100
Follower Ratio
1436.4×
0.12%
