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New York Magazine

@nymag

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This is New York: @thecut @vulture @curbed @grubstreet @thestrategist

likeshop.me/nymag

Followers

2.4M

Following

622

Total Posts

15,524

Engagement & Performance

Engagement Rate

0.12%

Avg Likes

2,713

Avg Comments

102

Avg Views

0

Posts / Week

26.39

Growth Score

2.4 / 100

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Data last updated: Apr 23, 2026

How engagement rate is calculated

Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.

How to improve Instagram engagement

Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.