Get the latest news in women's fashion, sneakers and more. Follow @hypebaebeauty for beauty content.
Followers
1M
Following
46
Total Posts
Engagement Rate
0.22%
Avg Likes
2,330
Avg Comments
Hypebae is a verified Fashion creator, with 1M followers on Instagram. The account posts mainly around fashion and beauty topics. To date Hypebae has posted 25,456 times, currently around 45 posts a week. Engagement runs at 0.22%, or about 2,330 likes and 21 comments per post.
Hypebae shows up in the InstME index as a Fashion account, 1M followers, 25,456 posts.
Hypebae has an engagement rate of 0.22%, which is below the median of 0.52% for Fashion accounts with over 1M followers, based on 424 accounts in the InstME index.
The audience comments once per 111 likes on average, an audience that mostly engages through likes.
Hypebae keeps a posting cadence of about 45 posts per week, more than one per day.
Hypebae follows only 46 accounts while being followed by 1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,700–$6,800
Based on 1M followers and a 0.22% engagement rate, a single sponsored post by Hypebae is worth an estimated $3,700–$6,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Beauty
| Metric | Hypebae | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.52% |
| Average likes | 2,330 | 9,959 |
| Average comments | 21 | 187 |
| Posts per week | 45.24 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Hypebae is a verified fashion creator on Instagram, with 1M followers.
Hypebae has 1,046,428 followers on Instagram (1M) as of Jul 9, 2026.
Hypebae's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is below the median of 0.52% for Fashion accounts with over 1M followers in the InstME index.
Posts by Hypebae average 2,330 likes and 21 comments.
Hypebae posts about 45 times per week on average.
Hypebae is registered as a creator account on Instagram and is verified.
Hypebae is categorized as a fashion and beauty account in the InstME index, based on the profile's bio and Instagram category across 25,456 posts.
Yes. Hypebae carries the blue verified badge on Instagram.
A sponsored post from Hypebae is estimated at $3,700 to $6,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
25,456
21
Posts / Week
45.24
Growth Score
4.4 / 100
Follower Ratio
22748.4×
Engagement
0.19%
