Record Executive Founder / CEO @casualmediapartners & SVP, Head of Nashville
Followers
5.5K
Following
3K
Total Posts
Engagement Rate
3.08%
Avg Likes
150
Avg Comments
Reaching 5.5K followers on Instagram, Heather Vassar is a verified Business creator. Content spans business and art. The account has published 168 posts, currently around 1 post a week. Typical posts draw 150 likes and 20 comments, putting engagement at 3.08%.
With 5.5K followers across 168 posts, Hvassar is one of the Business accounts tracked in the InstME index.
Against 5,774 Business accounts with 1K–10K followers in the InstME index, Hvassar's 3.08% engagement rate lands below the median of 4.58%.
For roughly every 7 likes there is one comment, an unusually discussion-heavy audience.
Hvassar currently publishes about one post per week.
Estimated sponsored-post value
$60–$110
Based on 5.5K followers and a 3.08% engagement rate, a single sponsored post by Hvassar is worth an estimated $60–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Art
| Metric | Hvassar | Cohort median |
|---|---|---|
| Engagement rate | 3.08% | 4.58% |
| Average likes | 150 | 120 |
| Average comments | 20 | 13 |
| Posts per week | 1.11 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Heather Vassar is a verified business creator on Instagram, with 5.5K followers.
Heather Vassar posts on Instagram as @hvassar.
Heather Vassar has 5,544 followers on Instagram (5.5K) as of Jul 10, 2026.
Heather Vassar's engagement rate is 3.08%, calculated from average likes and comments per post relative to followers. That is below the median of 4.58% for Business accounts with 1K–10K followers in the InstME index.
Posts by Heather Vassar average 150 likes and 20 comments.
Heather Vassar posts about 1 time per week on average.
Heather Vassar is registered as a creator account on Instagram and is verified.
Heather Vassar is categorized as a business and art account in the InstME index, based on the profile's bio and Instagram category across 168 posts.
Yes. Heather Vassar carries the blue verified badge on Instagram.
168
20
Posts / Week
1.11
Growth Score
61.6 / 100
Follower Ratio
1.8×
Engagement
2.08%
A sponsored post from Heather Vassar is estimated at $60 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
