Words and strategy. Design Critic at Wallpaper*. Founder of Bard, a studio in Edinburgh for Scottish craft and design @bard.scotland.
Outreach This Creator For FreeHugo Macdonald is a Business creator based in United Kingdom, with 6.5K followers on Instagram. Hugo Macdonald has shared 612 posts to date, currently less than one post a week. Engagement runs at 5.27%, or about 326 likes and 15 comments per post.
Tracked in the InstME index, Hugomacd is a Business account with 6.5K followers and a back catalogue of 612 posts.
Against 5,774 Business accounts with 1K–10K followers in the InstME index, Hugomacd's 5.27% engagement rate lands above the median of 4.58%.
Followers leave about one comment for every 23 likes, a healthy amount of conversation.
In recent weeks Hugomacd has kept to less than one post per week.
Estimated sponsored-post value
$91–$170
Based on 6.5K followers and a 5.27% engagement rate, a single sponsored post by Hugomacd is worth an estimated $91–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Hugomacd | Cohort median |
|---|---|---|
| Engagement rate | 5.27% | 4.58% |
| Average likes | 326 | 120 |
| Average comments | 15 | 13 |
| Posts per week | 0.06 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hugomacd | Cohort median |
|---|---|---|
| Engagement rate | 5.27% | 3.48% |
| Average likes | 326 | 134 |
| Average comments | 15 | 10 |
| Posts per week | 0.06 | 0.3 |
Median values from 88 Business accounts in United Kingdom with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Hugo Macdonald is a business creator based in United Kingdom on Instagram, with 6.5K followers.
Hugo Macdonald posts on Instagram as @hugomacd.
Hugo Macdonald has 6,469 followers on Instagram (6.5K) as of Jul 11, 2026.
Hugo Macdonald's engagement rate is 5.27%, calculated from average likes and comments per post relative to followers. That is above the median of 4.58% for Business accounts with 1K–10K followers in the InstME index.
Posts by Hugo Macdonald average 326 likes and 15 comments.
Hugo Macdonald posts less than once a week on average.
Hugo Macdonald is registered as a creator account on Instagram.
Hugo Macdonald is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 612 posts.
Hugo Macdonald's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
15
Engagement
4.96%
A sponsored post from Hugo Macdonald is estimated at $91 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
