A gallery and studio for Scottish craft and design in Leith, Edinburgh. Open Friday and Saturday 11-5pm; or by appointment. Shipping globally.
Outreach This Creator For FreeBard Scotland is a Shopping & retail brand based in United Kingdom. The account has built 17.3K followers on Instagram. Bard Scotland has shared 480 posts to date, currently less than one post a week. Posts average 291 likes and 10 comments, an engagement rate of 1.73%.
Counting 17.3K followers and 480 posts, Bard.scotland sits in the InstME index as a Shopping & retail account.
An engagement rate of 1.73% puts Bard.scotland about average for accounts with 10K–100K followers tracked by InstME.
Roughly one in 29 likes comes with a comment, a healthy amount of conversation.
Bard.scotland maintains a rhythm of less than one post per week.
Bard.scotland's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$100–$190
Based on 17.3K followers and a 1.73% engagement rate, a single sponsored post by Bard.scotland is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Bard.scotland | Cohort median |
|---|---|---|
| Engagement rate | 1.73% | 1.45% |
| Average likes | 291 | 339 |
| Average comments | 10 | 18 |
| Posts per week | 0.11 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bard.scotland | Cohort median |
|---|---|---|
| Engagement rate | 1.73% | 0.84% |
| Average likes | 291 | 203 |
| Average comments | 10 | 11 |
| Posts per week | 0.11 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Bard Scotland is a shopping & retail brand based in United Kingdom on Instagram, with 17.3K followers.
Bard Scotland posts on Instagram as @bard.scotland.
Bard Scotland has 17,339 followers on Instagram (17.3K) as of Jul 13, 2026.
Bard Scotland's engagement rate is 1.73%, calculated from average likes and comments per post relative to followers.
Posts by Bard Scotland average 291 likes and 10 comments.
Bard Scotland posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Bard Scotland's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Bard Scotland is registered as a business account on Instagram.
Bard Scotland is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 480 posts.
Avg Comments
10
Engagement
0.02%
Bard Scotland's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Bard Scotland is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
