Nutritious plant-based food For your most inconvenient meal Become a Hueligan today
Outreach This Creator For FreeFollowers
488.6K
Following
988
Total Posts
Engagement Rate
0.1%
Avg Likes
392
Avg Comments
Huel is a verified Food brand, with 488.6K followers on Instagram. The account has published 2,266 posts, currently less than one post a week. Engagement runs at 0.1%, or about 392 likes and 80 comments per post.
Huel's Instagram presence spans 2,266 posts and 488.6K followers, profiling it as a Food account.
Huel has an engagement rate of 0.1%, which is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers, based on 1,551 accounts in the InstME index.
For roughly every 5 likes there is one comment, an unusually discussion-heavy audience.
Huel's recent cadence works out to less than one post per week.
Huel follows only 988 accounts while being followed by 488.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,700–$3,200
Based on 488.6K followers and a 0.1% engagement rate, a single sponsored post by Huel is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Huel | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.74% |
| Average likes | 392 | 1,665 |
| Average comments | 80 | 54 |
| Posts per week | 0.3 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Huel is a verified food brand on Instagram, with 488.6K followers.
Huel has 488,615 followers on Instagram (488.6K) as of Jul 15, 2026.
Huel's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Huel average 392 likes and 80 comments.
Huel posts less than once a week on average.
Huel is registered as a business account on Instagram and is verified.
Huel is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,266 posts.
Yes. Huel carries the blue verified badge on Instagram.
A sponsored post from Huel is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,266
80
Posts / Week
0.3
Growth Score
2 / 100
Follower Ratio
494.5×
Engagement
2.4%
