The podcast about learning how to fail, created and hosted by @elizabday. For all brand queries contact
Followers
157.4K
Following
129
Total Posts
Engagement Rate
0.16%
Avg Likes
3
Avg Comments
How To Fail is a Podcast brand, with 157.4K followers on Instagram. To date How To Fail has posted 1,285 times, currently less than one post a week. Engagement runs at 0.16%, or about 3 likes and 254 comments per post.
Tracked in the InstME index, Howtofailpod is a Podcast account with 157.4K followers and a back catalogue of 1,285 posts.
Posts by Howtofailpod tend to gather 3 likes and 254 comments, about one interaction per 612 followers.
In recent weeks Howtofailpod has kept to less than one post per week.
Howtofailpod keeps its following list short (129) relative to 157.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$550–$1,000
Based on 157.4K followers and a 0.16% engagement rate, a single sponsored post by Howtofailpod is worth an estimated $550–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Podcast
| Metric | Howtofailpod | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.25% |
| Average likes | 3 | 2,985 |
| Average comments | 254 | 73 |
| Posts per week | 0.38 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
How To Fail is a podcast brand on Instagram, with 157.4K followers.
How To Fail posts on Instagram as @howtofailpod.
How To Fail has 157,350 followers on Instagram (157.4K) as of Apr 23, 2026.
How To Fail's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by How To Fail average 3 likes and 254 comments.
How To Fail posts less than once a week on average.
How To Fail is registered as a business account on Instagram.
How To Fail is categorized as a podcast account in the InstME index, based on the profile's bio and Instagram category across 1,285 posts.
A sponsored post from How To Fail is estimated at $550 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,285
254
Posts / Week
0.38
Growth Score
3.2 / 100
Follower Ratio
1219.8×
560.8K
Engagement
4.38%
