Houston Botanic Garden enriches life through discovery, education & conservation of plants & the natural environment.
Outreach This Creator For FreeFollowers
62.4K
Following
7.3K
Total Posts
Engagement Rate
0.12%
Avg Likes
73
Avg Comments
Reaching 62.4K followers on Instagram, Houston Botanic Garden is a Home & DIY brand based in United States. The account posts mainly around home & diy and education topics. The account has published 2,462 posts, currently around 6 posts a week. Posts average 73 likes and 2 comments, an engagement rate of 0.12%.
Tracked in the InstME index, Houstonbotanic is a Home & DIY account with 62.4K followers and a back catalogue of 2,462 posts.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Houstonbotanic's 0.12% engagement rate lands in the bottom quarter (median: 0.75%).
The audience comments once per 35 likes on average, a healthy amount of conversation.
Houstonbotanic's recent cadence works out to about 6 posts per week.
InstME's checks rate Houstonbotanic's audience 70/100, flagging roughly 25% as low-quality or inactive, a solid result.
Estimated sponsored-post value
$220–$410
Based on 62.4K followers and a 0.12% engagement rate, a single sponsored post by Houstonbotanic is worth an estimated $220–$410. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Houstonbotanic | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.75% |
| Average likes | 73 | 200 |
| Average comments | 2 | 9 |
| Posts per week | 6.43 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Houstonbotanic | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.55% |
| Average likes | 73 | 132 |
| Average comments | 2 | 7 |
| Posts per week | 6.43 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Houston Botanic Garden is a home & diy brand based in United States on Instagram, with 62.4K followers.
Houston Botanic Garden posts on Instagram as @houstonbotanic.
Houston Botanic Garden has 62,438 followers on Instagram (62.4K) as of Jul 15, 2026.
Houston Botanic Garden's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Houston Botanic Garden average 73 likes and 2 comments.
Houston Botanic Garden posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 25% of Houston Botanic Garden's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Houston Botanic Garden is registered as a business account on Instagram.
2,462
2
Posts / Week
6.43
Growth Score
2.4 / 100
ER Rank
9th
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Education
Engagement
0.23%
Houston Botanic Garden is categorized as a home & diy and education account in the InstME index, based on the profile's bio and Instagram category across 2,462 posts.
Houston Botanic Garden's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Houston Botanic Garden is estimated at $220 to $410. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
