We make simple, adaptable furniture for modern life at home. Shipping in 🇺🇸 📍 NYC, BOS, LA, and CHI Need assistance? Email
Followers
174K
Following
569
Total Posts
Engagement Rate
0.2%
Avg Likes
328
Avg Comments
Burrow is a verified Home & DIY brand based in United States. The account has built 174K followers on Instagram. The account has published 1,330 posts, currently less than one post a week. Engagement runs at 0.2%, or about 328 likes and 18 comments per post.
As a Home & DIY account, Burrow reaches 174K followers on Instagram across 1,330 published posts.
Burrow's 0.2% engagement rate is in the bottom quarter (median: 0.63%) among Home & DIY accounts with 100K–1M followers, measured across 436 accounts in the InstME index.
One comment lands for every 19 likes, which reads as an unusually discussion-heavy audience.
Lately Burrow has been publishing less than one post per week.
At 88/100 on audience quality, Burrow carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 569 others against 174K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$610–$1,100
Based on 174K followers and a 0.2% engagement rate, a single sponsored post by Burrow is worth an estimated $610–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Burrow | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.63% |
| Average likes | 328 | 1,415 |
| Average comments | 18 | 30 |
| Posts per week | 0.06 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Burrow | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.57% |
| Average likes | 328 | 1,003 |
| Average comments | 18 | 26 |
| Posts per week | 0.06 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Burrow is a verified home & diy brand based in United States on Instagram, with 174K followers.
Burrow has 174,031 followers on Instagram (174K) as of Sep 1, 2026.
Burrow's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Burrow average 328 likes and 18 comments.
Burrow posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Burrow's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Burrow is registered as a business account on Instagram and is verified.
Burrow is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,330 posts.
Burrow's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,330
18
Posts / Week
0.06
Growth Score
4 / 100
Last Post
6 days ago
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
428K
Engagement
3.38%
Yes. Burrow carries the blue verified badge on Instagram.
A sponsored post from Burrow is estimated at $610 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
