The Houston region's source for local business news & events. Part of the American City Business Journals network.
Followers
20K
Following
505
Total Posts
Engagement Rate
0.26%
Avg Likes
50
Avg Comments
Reaching 20K followers on Instagram, Houston Business Journal is a verified Business brand. Its posts sit across business and art. To date Houston Business Journal has posted 1,980 times, currently around 18 posts a week. Typical posts draw 50 likes and 1 comments, putting engagement at 0.26%.
Tracked in the InstME index, Houbizjournal is a Business account with 20K followers and a back catalogue of 1,980 posts.
Houbizjournal records a 0.26% engagement rate, in the bottom quarter (median: 1.46%) for the 5,335 Business accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 50 likes on average, a healthy amount of conversation.
Over recent weeks, Houbizjournal has published about 18 posts per week, more than one per day.
Estimated sponsored-post value
$70–$130
Based on 20K followers and a 0.26% engagement rate, a single sponsored post by Houbizjournal is worth an estimated $70–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Art
| Metric | Houbizjournal | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 1.46% |
| Average likes | 50 | 334 |
| Average comments | 1 | 22 |
| Posts per week | 17.96 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Houston Business Journal is a verified business brand on Instagram, with 20K followers.
Houston Business Journal posts on Instagram as @houbizjournal.
Houston Business Journal has 19,956 followers on Instagram (20K) as of Jul 15, 2026.
Houston Business Journal's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Houston Business Journal average 50 likes and 1 comments.
Houston Business Journal posts about 18 times per week on average.
Houston Business Journal is registered as a business account on Instagram and is verified.
Houston Business Journal is categorized as a business and art account in the InstME index, based on the profile's bio and Instagram category across 1,980 posts.
1,980
1
Posts / Week
17.96
Growth Score
5.2 / 100
Follower Ratio
39.5×
59.3K
Engagement
0.27%
Yes. Houston Business Journal carries the blue verified badge on Instagram.
A sponsored post from Houston Business Journal is estimated at $70 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
