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Home Journal is a verified Home & DIY brand, with 45.2K followers on Instagram. Home Journal has shared 4,925 posts to date, currently around 3 posts a week. Engagement runs at 3.43%, or about 1,544 likes and 4 comments per post.
Tracked in the InstME index, Homejournal is a Home & DIY account with 45.2K followers and a back catalogue of 4,925 posts.
Homejournal records a 3.43% engagement rate, in the top quarter (median: 0.75%) for the 1,345 Home & DIY accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 357 to one, indicating an audience that mostly engages through likes.
Homejournal's recent cadence works out to about 3 posts per week.
Estimated sponsored-post value
$540–$1,000
Based on 45.2K followers and a 3.43% engagement rate, a single sponsored post by Homejournal is worth an estimated $540–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Homejournal | Cohort median |
|---|---|---|
| Engagement rate | 3.43% | 0.75% |
| Average likes | 1,544 | 200 |
| Average comments | 4 | 9 |
| Posts per week | 3.22 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 15, 2026
Home Journal is a verified home & diy brand on Instagram, with 45.2K followers.
Home Journal posts on Instagram as @homejournal.
Home Journal has 45,169 followers on Instagram (45.2K) as of Sep 15, 2026.
Home Journal's engagement rate is 3.43%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Home Journal average 1,544 likes and 4 comments.
Home Journal posts about 3 times per week on average.
Home Journal is registered as a business account on Instagram and is verified.
Home Journal is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,925 posts.
Yes. Home Journal carries the blue verified badge on Instagram.
Avg Comments
4
Engagement
0.84%
A sponsored post from Home Journal is estimated at $540 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
