Wellbeing | Lifestyle 🔨 DIY’ing @thewhitetopcottage
Matthew MacNabb runs a verified Home & DIY creator account with 132.5K followers on Instagram. Content spans home & diy and lifestyle. The account has published 805 posts, currently around 1 post a week. Posts average 1,038 likes and 32 comments, an engagement rate of 0.81%.
As a Home & DIY account, Matthew_macnabb reaches 132.5K followers on Instagram across 805 published posts.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Matthew_macnabb's 0.81% engagement rate comes in above the median of 0.63%.
One comment lands for every 32 likes, which reads as a healthy amount of conversation.
Matthew_macnabb's output runs to about one post per week.
Estimated sponsored-post value
$460–$860
Based on 132.5K followers and a 0.81% engagement rate, a single sponsored post by Matthew_macnabb is worth an estimated $460–$860. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
| Metric | Matthew_macnabb | Cohort median |
|---|---|---|
| Engagement rate | 0.81% | 0.63% |
| Average likes | 1,038 | 1,415 |
| Average comments | 32 | 30 |
| Posts per week | 1 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Matthew MacNabb is a verified home & diy creator on Instagram, with 132.5K followers.
Matthew MacNabb posts on Instagram as @matthew_macnabb.
Matthew MacNabb has 132,508 followers on Instagram (132.5K) as of Sep 6, 2026.
Matthew MacNabb's engagement rate is 0.81%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Matthew MacNabb average 1,038 likes and 32 comments.
Matthew MacNabb posts about 1 time per week on average.
Matthew MacNabb is registered as a creator account on Instagram and is verified.
Matthew MacNabb is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 805 posts.
Yes. Matthew MacNabb carries the blue verified badge on Instagram.
Total Posts
805
Avg Comments
32
Engagement
0%
A sponsored post from Matthew MacNabb is estimated at $460 to $860. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
