Beauty Director, @real_simple Beauty Editor-at-Large, Hudson Valley ⇄ NYC
Followers
21.2K
Following
3.7K
Total Posts
Engagement Rate
2.19%
Avg Likes
399
Avg Comments
Heather Muir Maffei is a verified Beauty creator on Instagram, tracked in the InstME index with 21.2K followers. Heather Muir Maffei has shared 5,931 posts to date, currently around 2 posts a week. Engagement runs at 2.19%, or about 399 likes and 64 comments per post.
The Beauty account Hmuir has posted 5,931 times on Instagram and drawn 21.2K followers.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Hmuir's 2.19% engagement rate comes in in the top quarter (median: 0.57%).
Followers weigh in with a comment about every 6 likes, an unusually discussion-heavy audience.
On average Hmuir's video content earns 7.5K views, roughly 35% of the follower base per post.
Posting frequency for Hmuir sits at about one post per week.
Estimated sponsored-post value
$160–$300
Based on 21.2K followers and a 2.19% engagement rate, a single sponsored post by Hmuir is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Hmuir | Cohort median |
|---|---|---|
| Engagement rate | 2.19% | 0.57% |
| Average likes | 399 | 134 |
| Average comments | 64 | 12 |
| Posts per week | 1.8 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Heather Muir Maffei is a verified beauty creator on Instagram, with 21.2K followers.
Heather Muir Maffei posts on Instagram as @hmuir.
Heather Muir Maffei has 21,170 followers on Instagram (21.2K) as of Aug 9, 2026.
Heather Muir Maffei's engagement rate is 2.19%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Heather Muir Maffei average 399 likes and 64 comments.
Heather Muir Maffei posts about 2 times per week on average.
Heather Muir Maffei is registered as a creator account on Instagram and is verified.
Heather Muir Maffei is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 5,931 posts.
5,931
64
Avg Views
7,453
Posts / Week
1.8
Growth Score
43.8 / 100
Engagement
1.5%
Yes. Heather Muir Maffei carries the blue verified badge on Instagram.
A sponsored post from Heather Muir Maffei is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
