Beauty Director, @real_simple Beauty Editor-at-Large, Hudson Valley ⇄ NYC
Heather Muir Maffei is a verified Beauty creator on Instagram, tracked in the InstME index with 21.2K followers. Heather Muir Maffei has shared 5,931 posts to date, currently around 2 posts a week. Engagement runs at 2.19%, or about 399 likes and 64 comments per post.
The Beauty account Hmuir has posted 5,931 times on Instagram and drawn 21.2K followers.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Hmuir's 2.19% engagement rate comes in in the top quarter (median: 0.57%).
Followers weigh in with a comment about every 6 likes, an unusually discussion-heavy audience.
On average Hmuir's video content earns 7.5K views, roughly 35% of the follower base per post.
Posting frequency for Hmuir sits at about one post per week.
Hmuir comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$160–$300
Based on 21.2K followers and a 2.19% engagement rate, a single sponsored post by Hmuir is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hmuir | Cohort median |
|---|---|---|
| Engagement rate | 2.19% | 0.57% |
| Average likes | 399 | 134 |
| Average comments | 64 | 12 |
| Posts per week | 1.8 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Heather Muir Maffei is a verified beauty creator on Instagram, with 21.2K followers.
Heather Muir Maffei posts on Instagram as @hmuir.
Heather Muir Maffei has 21,170 followers on Instagram (21.2K) as of Aug 9, 2026.
Heather Muir Maffei's engagement rate is 2.19%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Heather Muir Maffei average 399 likes and 64 comments.
Heather Muir Maffei posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Heather Muir Maffei's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Heather Muir Maffei is registered as a creator account on Instagram and is verified.
Total Posts
5,931
Avg Comments
64
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
2.56%
Heather Muir Maffei is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 5,931 posts.
Yes. Heather Muir Maffei carries the blue verified badge on Instagram.
A sponsored post from Heather Muir Maffei is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
