HIV.gov runs a verified Health brand account with 28.8K followers on Instagram. HIV.gov has shared 2,323 posts to date, currently less than one post a week. Engagement runs at 0.32%, or about 82 likes and 9 comments per post.
Hivgov is a Health account on Instagram with 28.8K followers and 2,323 published posts.
Benchmarked against 1,016 Health accounts with 10K–100K followers, Hivgov posts a 0.32% engagement rate that is below the median of 0.58%.
Roughly one in 9 likes comes with a comment, an unusually discussion-heavy audience.
Hivgov maintains a rhythm of less than one post per week.
Audience-quality analysis puts Hivgov at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$100–$190
Based on 28.8K followers and a 0.32% engagement rate, a single sponsored post by Hivgov is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hivgov | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 0.58% |
| Average likes | 82 | 136 |
| Average comments | 9 | 10 |
| Posts per week | 0.07 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
HIV.gov is a verified health brand on Instagram, with 28.8K followers.
HIV.gov posts on Instagram as @hivgov.
HIV.gov has 28,768 followers on Instagram (28.8K) as of Jul 11, 2026.
HIV.gov's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers. That is below the median of 0.58% for Health accounts with 10K–100K followers in the InstME index.
Posts by HIV.gov average 82 likes and 9 comments.
HIV.gov posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of HIV.gov's followers are low-quality or inactive, giving an audience-quality score of 100/100.
HIV.gov is registered as a business account on Instagram and is verified.
Total Posts
2,323
Avg Comments
9
More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Engagement
1.16%
HIV.gov is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 2,323 posts.
Yes. HIV.gov carries the blue verified badge on Instagram.
A sponsored post from HIV.gov is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
