Your home & shopping bestie ✨| from
Followers
585.9K
Following
403
Total Posts
Engagement Rate
0.09%
Avg Likes
535
Avg Comments
On Instagram, HGTV Home is a verified Home & DIY brand with an audience of 585.9K. To date HGTV Home has posted 755 times, currently around 3 posts a week. Typical posts draw 535 likes and 12 comments, putting engagement at 0.09%.
Hgtvhome's Instagram presence spans 755 posts and 585.9K followers, profiling it as a Home & DIY account.
For Home & DIY accounts with 100K–1M followers, Hgtvhome's 0.09% engagement rate is in the bottom quarter (median: 0.63%), a read from 436 accounts in the InstME index.
The audience comments once per 44 likes on average, a healthy amount of conversation.
Over recent weeks, Hgtvhome has published about 3 posts per week.
Hgtvhome follows only 403 accounts while being followed by 585.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,100–$3,800
Based on 585.9K followers and a 0.09% engagement rate, a single sponsored post by Hgtvhome is worth an estimated $2,100–$3,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Hgtvhome | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.63% |
| Average likes | 535 | 1,415 |
| Average comments | 12 | 30 |
| Posts per week | 3.37 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
HGTV Home is a verified home & diy brand on Instagram, with 585.9K followers.
HGTV Home posts on Instagram as @hgtvhome.
HGTV Home has 585,864 followers on Instagram (585.9K) as of Jul 15, 2026.
HGTV Home's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by HGTV Home average 535 likes and 12 comments.
HGTV Home posts about 3 times per week on average.
HGTV Home is registered as a business account on Instagram and is verified.
HGTV Home is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 755 posts.
Yes. HGTV Home carries the blue verified badge on Instagram.
755
12
Posts / Week
3.37
Growth Score
1.8 / 100
Follower Ratio
1453.8×
Engagement
0.32%
A sponsored post from HGTV Home is estimated at $2,100 to $3,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
