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On Instagram, HGTV Home is a verified Home & DIY brand with an audience of 585.9K. To date HGTV Home has posted 755 times, currently around 3 posts a week. Typical posts draw 535 likes and 12 comments, putting engagement at 0.09%.
Hgtvhome's Instagram presence spans 755 posts and 585.9K followers, profiling it as a Home & DIY account.
For Home & DIY accounts with 100K–1M followers, Hgtvhome's 0.09% engagement rate is in the bottom quarter (median: 0.63%), a read from 436 accounts in the InstME index.
The audience comments once per 44 likes on average, a healthy amount of conversation.
Over recent weeks, Hgtvhome has published about 3 posts per week.
InstME's audience-quality checks score Hgtvhome at 76/100, with an estimated 20% low-quality or inactive followers, a solid result.
Hgtvhome follows only 403 accounts while being followed by 585.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,100–$3,800
Based on 585.9K followers and a 0.09% engagement rate, a single sponsored post by Hgtvhome is worth an estimated $2,100–$3,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hgtvhome | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.63% |
| Average likes | 535 | 1,415 |
| Average comments | 12 | 30 |
| Posts per week | 3.37 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
HGTV Home is a verified home & diy brand on Instagram, with 585.9K followers.
HGTV Home posts on Instagram as @hgtvhome.
HGTV Home has 585,864 followers on Instagram (585.9K) as of Jul 15, 2026.
HGTV Home's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by HGTV Home average 535 likes and 12 comments.
HGTV Home posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 20% of HGTV Home's followers are low-quality or inactive, giving an audience-quality score of 76/100.
HGTV Home is registered as a business account on Instagram and is verified.
HGTV Home is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 755 posts.
Total Posts
755
Avg Comments
12
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
1.27%
Yes. HGTV Home carries the blue verified badge on Instagram.
A sponsored post from HGTV Home is estimated at $2,100 to $3,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
