Travel Photographer. Gourmet Cookies: @doughboytobs D[M]V. Available for travel. Dire 👼🏿 #StayHumble #AGB
Outreach This Creator For FreeFollowers
17.1K
Following
7K
Total Posts
Engagement Rate
0.78%
Avg Likes
83
Avg Comments
On Instagram, Tobi O. 🇳🇬 is a Travel brand with an audience of 17.1K. The account posts mainly around travel and music topics. To date Tobi O. 🇳🇬 has posted 2,225 times, currently less than one post a week. Typical posts draw 83 likes and 50 comments, putting engagement at 0.78%.
Heytobs shows up in the InstME index as a Travel account, 17.1K followers, 2,225 posts.
Heytobs has an engagement rate of 0.78%, which is below the median of 1.02% for Travel accounts with 10K–100K followers, based on 2,887 accounts in the InstME index.
Followers leave about one comment for every 2 likes, an unusually discussion-heavy audience.
Heytobs keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Heytobs at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$60–$110
Based on 17.1K followers and a 0.78% engagement rate, a single sponsored post by Heytobs is worth an estimated $60–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Heytobs | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.02% |
| Average likes | 83 | 250 |
| Average comments | 50 | 14 |
| Posts per week | 0.75 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Tobi O. 🇳🇬 is a travel brand on Instagram, with 17.1K followers.
Tobi O. 🇳🇬 posts on Instagram as @heytobs.
Tobi O. 🇳🇬 has 17,083 followers on Instagram (17.1K) as of Jul 10, 2026.
Tobi O. 🇳🇬's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Tobi O. 🇳🇬 average 83 likes and 50 comments.
Tobi O. 🇳🇬 posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Tobi O. 🇳🇬's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Tobi O. 🇳🇬 is registered as a business account on Instagram.
Tobi O. 🇳🇬 is categorized as a travel and music account in the InstME index, based on the profile's bio and Instagram category across 2,225 posts.
2,225
50
Posts / Week
0.75
Growth Score
15.6 / 100
ER Rank
37th
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Music
Engagement
0.21%
A sponsored post from Tobi O. 🇳🇬 is estimated at $60 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
