Official account for Her Universe, the leading fandom fashion & lifestyle brand. Founded by Ashley Eckstein. Shop our feed ⬇️
Followers
229K
Following
465
Total Posts
Engagement Rate
0.4%
Avg Likes
888
Avg Comments
On Instagram, Her Universe is a verified Fashion brand based in United States with an audience of 229K. Content spans fashion and lifestyle. The account has published 7,174 posts, currently around 6 posts a week. Typical posts draw 888 likes and 22 comments, putting engagement at 0.4%.
Heruniverse operates a Fashion account on Instagram, pairing 229K followers with 7,174 posts.
Against 2,126 Fashion accounts with 100K–1M followers in the InstME index, Heruniverse's 0.4% engagement rate lands below the median of 0.86%.
For roughly every 40 likes there is one comment, a healthy amount of conversation.
In recent weeks Heruniverse has kept to about 6 posts per week.
Heruniverse keeps its following list short (465) relative to 229K followers, as established creators and brands tend to.
Estimated sponsored-post value
$800–$1,500
Based on 229K followers and a 0.4% engagement rate, a single sponsored post by Heruniverse is worth an estimated $800–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Lifestyle
| Metric | Heruniverse | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.86% |
| Average likes | 888 | 1,969 |
| Average comments | 22 | 58 |
| Posts per week | 5.88 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Heruniverse | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.69% |
| Average likes | 888 | 1,576 |
| Average comments | 22 | 52 |
| Posts per week | 5.88 | 0.65 |
Median values from 305 Fashion accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Her Universe is a verified fashion brand based in United States on Instagram, with 229K followers.
Her Universe posts on Instagram as @heruniverse.
Her Universe has 228,972 followers on Instagram (229K) as of Aug 11, 2026.
Her Universe's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 0.86% for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Her Universe average 888 likes and 22 comments.
Her Universe posts about 6 times per week on average.
Her Universe is registered as a business account on Instagram and is verified.
Her Universe is categorized as a fashion and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 7,174 posts.
Her Universe's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
7,174
22
Posts / Week
5.88
Growth Score
8 / 100
Last Post
8 days ago
Engagement
0%
Yes. Her Universe carries the blue verified badge on Instagram.
A sponsored post from Her Universe is estimated at $800 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
