HERSHEY’S. It’s your happy place. 🍫
Followers
538.6K
Following
22
Total Posts
Engagement Rate
0.12%
Avg Likes
531
Avg Comments
HERSHEY'S Chocolate runs a verified Brand brand account with 538.6K followers on Instagram. The account has published 99 posts, currently less than one post a week. Engagement runs at 0.12%, or about 531 likes and 126 comments per post.
Hersheys is a Brand account on Instagram with 538.6K followers and 99 published posts.
Hersheys averages 531 likes and 126 comments per post, roughly one interaction for every 820 of its followers.
One comment lands for every 4 likes, which reads as an unusually discussion-heavy audience.
Hersheys maintains a rhythm of less than one post per week.
With 538.6K followers but only 22 accounts followed back, Hersheys shows the ratio of a well-established account.
Estimated sponsored-post value
$1,900–$3,500
Based on 538.6K followers and a 0.12% engagement rate, a single sponsored post by Hersheys is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Hersheys | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.25% |
| Average likes | 531 | 2,985 |
| Average comments | 126 | 73 |
| Posts per week | 0.91 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
HERSHEY'S Chocolate is a verified brand brand on Instagram, with 538.6K followers.
HERSHEY'S Chocolate posts on Instagram as @hersheys.
HERSHEY'S Chocolate has 538,552 followers on Instagram (538.6K) as of Apr 24, 2026.
HERSHEY'S Chocolate's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by HERSHEY'S Chocolate average 531 likes and 126 comments.
HERSHEY'S Chocolate posts less than once a week on average.
HERSHEY'S Chocolate is registered as a business account on Instagram and is verified.
HERSHEY'S Chocolate is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 99 posts.
Yes. HERSHEY'S Chocolate carries the blue verified badge on Instagram.
99
126
Posts / Week
0.91
Growth Score
2.4 / 100
Follower Ratio
24479.6×
Engagement
0.45%
A sponsored post from HERSHEY'S Chocolate is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
