By @chefjoshboutwood ❋ ❋ Top 100
Followers
36.4K
Following
7
Total Posts
Engagement Rate
3.11%
Avg Likes
1,118
Avg Comments
Helm is a verified Food brand. The account has built 36.4K followers on Instagram. To date Helm has posted 309 times, currently less than one post a week. Posts average 1,118 likes and 15 comments, an engagement rate of 3.11%.
The Food account Helmmnl has posted 309 times on Instagram and drawn 36.4K followers.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Helmmnl's 3.11% engagement rate comes in in the top quarter (median: 0.75%).
One comment lands for every 77 likes, which reads as an audience that mostly engages through likes.
Helmmnl maintains a rhythm of less than one post per week.
Audience-quality analysis puts Helmmnl at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 7 others against 36.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$400–$730
Based on 36.4K followers and a 3.11% engagement rate, a single sponsored post by Helmmnl is worth an estimated $400–$730. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Helmmnl | Cohort median |
|---|---|---|
| Engagement rate | 3.11% | 0.75% |
| Average likes | 1,118 | 177 |
| Average comments | 15 | 10 |
| Posts per week | 0.48 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Helm is a verified food brand on Instagram, with 36.4K followers.
Helm posts on Instagram as @helmmnl.
Helm has 36,359 followers on Instagram (36.4K) as of Apr 27, 2026.
Helm's engagement rate is 3.11%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Helm average 1,118 likes and 15 comments.
Helm posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Helm's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Helm is registered as a business account on Instagram and is verified.
Helm is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 309 posts.
Yes. Helm carries the blue verified badge on Instagram.
309
15
Posts / Week
0.48
Growth Score
62.2 / 100
ER Rank
49th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
107.5K
Engagement
77.75%
A sponsored post from Helm is estimated at $400 to $730. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
