We're WAYB. We're here to champion family travel, and make it easier. #helloWAYB
Followers
66.1K
Following
295
Total Posts
Engagement Rate
0.05%
Avg Likes
29
Avg Comments
WAYB is a verified Travel brand on Instagram, tracked in the InstME index with 66.1K followers. Its posts sit across travel and parenting. WAYB has shared 1,086 posts to date, currently less than one post a week. Posts average 29 likes and 3 comments, an engagement rate of 0.05%.
Hellowayb is a Travel account whose 1,086 posts have grown a following of 66.1K on Instagram.
Compared with 2,887 other Travel accounts with 10K–100K followers in the InstME index, Hellowayb's 0.05% engagement rate is in the bottom quarter (median: 1.02%).
Comments arrive at about one per 9 likes, a sign of an unusually discussion-heavy audience.
Video content from Hellowayb draws about 6.4K views.
Hellowayb maintains a rhythm of less than one post per week.
With 66.1K followers but only 295 accounts followed back, Hellowayb shows the ratio of a well-established account.
Estimated sponsored-post value
$230–$430
Based on 66.1K followers and a 0.05% engagement rate, a single sponsored post by Hellowayb is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Parenting
| Metric | Hellowayb | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.02% |
| Average likes | 29 | 250 |
| Average comments | 3 | 14 |
| Posts per week | 0.1 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
WAYB is a verified travel brand on Instagram, with 66.1K followers.
WAYB posts on Instagram as @hellowayb.
WAYB has 66,106 followers on Instagram (66.1K) as of Jul 15, 2026.
WAYB's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by WAYB average 29 likes and 3 comments.
WAYB posts less than once a week on average.
WAYB is registered as a business account on Instagram and is verified.
WAYB is categorized as a travel and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,086 posts.
Yes. WAYB carries the blue verified badge on Instagram.
A sponsored post from WAYB is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,086
3
Avg Views
6,402
Posts / Week
0.1
Growth Score
1 / 100
Engagement
0.05%
