Mexican-American Restaurant By @yaraherrerayara and the team behind @rolosnyc.
Outreach This Creator For FreeFollowers
29.6K
Following
365
Total Posts
Engagement Rate
0.77%
Avg Likes
221
Avg Comments
Hellbender is a Food brand. The account has built 29.6K followers on Instagram. The account has published 214 posts, currently around 2 posts a week. Posts average 221 likes and 8 comments, an engagement rate of 0.77%.
Hellbendernyc is a Food account on Instagram with 29.6K followers and 214 published posts.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Hellbendernyc's 0.77% engagement rate is in line with the median of 0.75%.
One comment lands for every 29 likes, which reads as a healthy amount of conversation.
Hellbendernyc maintains a rhythm of about one post per week.
Hellbendernyc's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$100–$190
Based on 29.6K followers and a 0.77% engagement rate, a single sponsored post by Hellbendernyc is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hellbendernyc | Cohort median |
|---|---|---|
| Engagement rate | 0.77% | 0.75% |
| Average likes | 221 | 177 |
| Average comments | 8 | 10 |
| Posts per week | 1.75 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Hellbender is a food brand on Instagram, with 29.6K followers.
Hellbender posts on Instagram as @hellbendernyc.
Hellbender has 29,582 followers on Instagram (29.6K) as of Apr 23, 2026.
Hellbender's engagement rate is 0.77%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Hellbender average 221 likes and 8 comments.
Hellbender posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of Hellbender's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Hellbender is registered as a business account on Instagram.
Hellbender is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 214 posts.
214
8
Posts / Week
1.75
Growth Score
15.4 / 100
ER Rank
40th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.03%
A sponsored post from Hellbender is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
