Avant-garde skincare since 1902. “Beauty is power, the most important of all” - Helena Rubinstein
Helena Rubinstein is a verified Beauty brand, with 96.5K followers on Instagram. Content spans beauty and health. To date Helena Rubinstein has posted 340 times, currently around 2 posts a week. Posts average 411 likes and 7 comments, an engagement rate of 0.43%.
Tracked in the InstME index, Helenarubinstein is a Beauty account with 96.5K followers and a back catalogue of 340 posts.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Helenarubinstein's 0.43% engagement rate lands below the median of 0.57%.
The like-to-comment split is roughly 55 to one, indicating a healthy amount of conversation.
Video posts from Helenarubinstein average 11.1K views.
Helenarubinstein's recent cadence works out to about 2 posts per week.
Helenarubinstein keeps its following list short (78) relative to 96.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$340–$630
Based on 96.5K followers and a 0.43% engagement rate, a single sponsored post by Helenarubinstein is worth an estimated $340–$630. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Helenarubinstein | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.57% |
| Average likes | 411 | 134 |
| Average comments | 7 | 12 |
| Posts per week | 2.15 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 12, 2026
Helena Rubinstein is a verified beauty brand on Instagram, with 96.5K followers.
Helena Rubinstein posts on Instagram as @helenarubinstein.
Helena Rubinstein has 96,519 followers on Instagram (96.5K) as of Aug 12, 2026.
Helena Rubinstein's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Helena Rubinstein average 411 likes and 7 comments.
Helena Rubinstein posts about 2 times per week on average.
Helena Rubinstein is registered as a business account on Instagram and is verified.
Helena Rubinstein is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 340 posts.
Yes. Helena Rubinstein carries the blue verified badge on Instagram.
Total Posts
340
Avg Comments
7
Engagement
0.93%
A sponsored post from Helena Rubinstein is estimated at $340 to $630. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
