Avant-garde skincare since 1902. “Beauty is power, the most important of all” - Helena Rubinstein
Followers
96.5K
Following
78
Total Posts
Engagement Rate
0.43%
Avg Likes
411
Avg Comments
Helena Rubinstein is a verified Beauty brand, with 96.5K followers on Instagram. Content spans beauty and health. To date Helena Rubinstein has posted 340 times, currently around 2 posts a week. Posts average 411 likes and 7 comments, an engagement rate of 0.43%.
Tracked in the InstME index, Helenarubinstein is a Beauty account with 96.5K followers and a back catalogue of 340 posts.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Helenarubinstein's 0.43% engagement rate lands below the median of 0.57%.
The like-to-comment split is roughly 55 to one, indicating a healthy amount of conversation.
Video posts from Helenarubinstein average 11.1K views.
Helenarubinstein's recent cadence works out to about 2 posts per week.
Helenarubinstein keeps its following list short (78) relative to 96.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$340–$630
Based on 96.5K followers and a 0.43% engagement rate, a single sponsored post by Helenarubinstein is worth an estimated $340–$630. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Helenarubinstein | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.57% |
| Average likes | 411 | 134 |
| Average comments | 7 | 12 |
| Posts per week | 2.15 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 12, 2026
Helena Rubinstein is a verified beauty brand on Instagram, with 96.5K followers.
Helena Rubinstein posts on Instagram as @helenarubinstein.
Helena Rubinstein has 96,519 followers on Instagram (96.5K) as of Aug 12, 2026.
Helena Rubinstein's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Helena Rubinstein average 411 likes and 7 comments.
Helena Rubinstein posts about 2 times per week on average.
Helena Rubinstein is registered as a business account on Instagram and is verified.
Helena Rubinstein is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 340 posts.
Yes. Helena Rubinstein carries the blue verified badge on Instagram.
340
7
Avg Views
11,054
Posts / Week
2.15
Growth Score
8.6 / 100
283.3K
Engagement
4.34%
A sponsored post from Helena Rubinstein is estimated at $340 to $630. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
