Heinz AU & NZ is a verified Food brand on Instagram based in Australia, tracked in the InstME index with 11.4K followers. The account has published 611 posts, currently around 1 post a week. Typical posts draw 28 likes and 7 comments, putting engagement at 0.31%.
Heinz_au is a Food account on Instagram with 11.4K followers and 611 published posts.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Heinz_au posts a 0.31% engagement rate that is below the median of 0.75%.
Comments arrive at about one per 4 likes, a sign of an unusually discussion-heavy audience.
Lately Heinz_au has been publishing about one post per week.
At 100/100 on audience quality, Heinz_au carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$40–$74
Based on 11.4K followers and a 0.31% engagement rate, a single sponsored post by Heinz_au is worth an estimated $40–$74. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Heinz_au | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.75% |
| Average likes | 28 | 177 |
| Average comments | 7 | 10 |
| Posts per week | 1.47 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Heinz_au | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.46% |
| Average likes | 28 | 85 |
| Average comments | 7 | 4 |
| Posts per week | 1.47 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
Heinz AU & NZ is a verified food brand based in Australia on Instagram, with 11.4K followers.
Heinz AU & NZ posts on Instagram as @heinz_au.
Heinz AU & NZ has 11,380 followers on Instagram (11.4K) as of Sep 23, 2026.
Heinz AU & NZ's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Heinz AU & NZ average 28 likes and 7 comments.
Heinz AU & NZ posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Heinz AU & NZ's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
611
Avg Comments
7
More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
30.3K
Engagement
0.07%
Heinz AU & NZ is registered as a business account on Instagram and is verified.
Heinz AU & NZ is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 611 posts.
Heinz AU & NZ's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Heinz AU & NZ carries the blue verified badge on Instagram.
A sponsored post from Heinz AU & NZ is estimated at $40 to $74. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
