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www.heineken.com/us/en/promos/fanvolunteersFollowers
109K
Following
257
Total Posts
Engagement Rate
0.15%
Avg Likes
155
Avg Comments
With 109K followers across 1,053 posts, Heineken_us is one of the Sports accounts tracked in the InstME index.
Heineken_us has an engagement rate of 0.15%, which is in the bottom quarter (median: 1.73%) for Sports accounts with 100K–1M followers, based on 128 accounts in the InstME index.
Followers leave about one comment for every 12 likes — an unusually discussion-heavy audience.
Heineken_us currently publishes about 3 posts per week.
The account follows just 257 others against 109K followers — a ratio typical of established creators and brands.
| Metric | Heineken_us | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.73% |
| Average likes | 155 | 4,549 |
| Average comments | 13 | 65 |
| Posts per week | 2.83 | 2.06 |
Median values from 128 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 14, 2026
Heineken_us has 108,990 followers on Instagram (109K) as of Jul 14, 2026.
Heineken_us's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.73%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Heineken_us average 155 likes and 13 comments.
Heineken_us posts about 3 times per week on average.
Heineken_us is registered as a business account on Instagram and is verified.
1,053
13
Avg Views
0
Posts / Week
2.83
Growth Score
3 / 100
Followers
281.6K
Engagement
22.56%
