Your feed just got a little more refreshing. The Official Beer of Soccer® ⚽️ Content for 21+. Enjoy Responsibly.
Followers
109K
Following
257
Total Posts
Engagement Rate
0.15%
Avg Likes
155
Avg Comments
On Instagram, Heineken US is a verified Sports brand with an audience of 109K. To date Heineken US has posted 1,053 times, currently around 3 posts a week. Engagement runs at 0.15%, or about 155 likes and 13 comments per post.
Heineken_us's Instagram presence spans 1,053 posts and 109K followers, profiling it as a Sports account.
Heineken_us has an engagement rate of 0.15%, which is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers, based on 319 accounts in the InstME index.
Followers leave about one comment for every 12 likes, an unusually discussion-heavy audience.
Over recent weeks, Heineken_us has published about 3 posts per week.
Heineken_us follows only 257 accounts while being followed by 109K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$380–$710
Based on 109K followers and a 0.15% engagement rate, a single sponsored post by Heineken_us is worth an estimated $380–$710. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Heineken_us | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.48% |
| Average likes | 155 | 4,134 |
| Average comments | 13 | 59 |
| Posts per week | 2.83 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 14, 2026
Heineken US is a verified sports brand on Instagram, with 109K followers.
Heineken US posts on Instagram as @heineken_us.
Heineken US has 108,990 followers on Instagram (109K) as of Jul 14, 2026.
Heineken US's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Heineken US average 155 likes and 13 comments.
Heineken US posts about 3 times per week on average.
Heineken US is registered as a business account on Instagram and is verified.
Heineken US is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 1,053 posts.
Yes. Heineken US carries the blue verified badge on Instagram.
1,053
13
Posts / Week
2.83
Growth Score
3 / 100
Follower Ratio
424.1×
Engagement
7.32%
A sponsored post from Heineken US is estimated at $380 to $710. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
