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On Instagram, Heineken US is a verified Sports brand with an audience of 109K. To date Heineken US has posted 1,053 times, currently around 3 posts a week. Engagement runs at 0.15%, or about 155 likes and 13 comments per post.
Heineken_us's Instagram presence spans 1,053 posts and 109K followers, profiling it as a Sports account.
Heineken_us has an engagement rate of 0.15%, which is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers, based on 319 accounts in the InstME index.
Followers leave about one comment for every 12 likes, an unusually discussion-heavy audience.
Over recent weeks, Heineken_us has published about 3 posts per week.
Heineken_us follows only 257 accounts while being followed by 109K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$380–$710
Based on 109K followers and a 0.15% engagement rate, a single sponsored post by Heineken_us is worth an estimated $380–$710. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Heineken_us | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.48% |
| Average likes | 155 | 4,134 |
| Average comments | 13 | 59 |
| Posts per week | 2.83 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Heineken US is a verified sports brand on Instagram, with 109K followers.
Heineken US posts on Instagram as @heineken_us.
Heineken US has 108,990 followers on Instagram (109K) as of Jul 14, 2026.
Heineken US's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Heineken US average 155 likes and 13 comments.
Heineken US posts about 3 times per week on average.
Heineken US is registered as a business account on Instagram and is verified.
Heineken US is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 1,053 posts.
Yes. Heineken US carries the blue verified badge on Instagram.
Total Posts
1,053
Avg Comments
13
Engagement
0.57%
A sponsored post from Heineken US is estimated at $380 to $710. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
