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292.3K
Following
311
Total Posts
Engagement Rate
2.75%
Avg Likes
8,007
Avg Comments
adidas Rugby is a verified Sports brand on Instagram, tracked in the InstME index with 292.3K followers. adidas Rugby has shared 1,336 posts to date, currently around 6 posts a week. Engagement runs at 2.75%, or about 8,007 likes and 30 comments per post.
Counting 292.3K followers and 1,336 posts, Adidasrugby sits in the InstME index as a Sports account.
Compared with 319 other Sports accounts with 100K–1M followers in the InstME index, Adidasrugby's 2.75% engagement rate is above the median of 1.48%.
Followers weigh in with a comment about every 267 likes, an audience that mostly engages through likes.
Lately Adidasrugby has been publishing about 6 posts per week.
With 292.3K followers but only 311 accounts followed back, Adidasrugby shows the ratio of a well-established account.
Estimated sponsored-post value
$2,800–$5,200
Based on 292.3K followers and a 2.75% engagement rate, a single sponsored post by Adidasrugby is worth an estimated $2,800–$5,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Adidasrugby | Cohort median |
|---|---|---|
| Engagement rate | 2.75% | 1.48% |
| Average likes | 8,007 | 4,134 |
| Average comments | 30 | 59 |
| Posts per week | 6 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
adidas Rugby is a verified sports brand on Instagram, with 292.3K followers.
adidas Rugby posts on Instagram as @adidasrugby.
adidas Rugby has 292,319 followers on Instagram (292.3K) as of Jul 15, 2026.
adidas Rugby's engagement rate is 2.75%, calculated from average likes and comments per post relative to followers. That is above the median of 1.48% for Sports accounts with 100K–1M followers in the InstME index.
Posts by adidas Rugby average 8,007 likes and 30 comments.
adidas Rugby posts about 6 times per week on average.
adidas Rugby is registered as a business account on Instagram and is verified.
adidas Rugby is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 1,336 posts.
Yes. adidas Rugby carries the blue verified badge on Instagram.
1,336
30
Posts / Week
6
Growth Score
55 / 100
Follower Ratio
939.9×
Engagement
4.47%
A sponsored post from adidas Rugby is estimated at $2,800 to $5,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
