12 National Championships. 45 Big Ten Championships. 3 Heisman Trophy Winners. 89 Consensus All-Americans.
Followers
858.8K
Following
580
Total Posts
Engagement Rate
0.34%
Avg Likes
2,872
Avg Comments
Michigan Football is a verified Sports brand based in United States. The account has built 858.8K followers on Instagram. Michigan Football has shared 8,432 posts to date, currently around 12 posts a week. Posts average 2,872 likes and 23 comments, an engagement rate of 0.34%.
The Sports account Umichfootball has posted 8,432 times on Instagram and drawn 858.8K followers.
Umichfootball's 0.34% engagement rate is in the bottom quarter (median: 1.48%) among Sports accounts with 100K–1M followers, measured across 319 accounts in the InstME index.
One comment lands for every 125 likes, which reads as an audience that mostly engages through likes.
Umichfootball's output runs to about 12 posts per week, more than one per day.
The account follows just 580 others against 858.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,000–$5,600
Based on 858.8K followers and a 0.34% engagement rate, a single sponsored post by Umichfootball is worth an estimated $3,000–$5,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Umichfootball | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 1.48% |
| Average likes | 2,872 | 4,134 |
| Average comments | 23 | 59 |
| Posts per week | 12.1 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Umichfootball | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 1% |
| Average likes | 2,872 | 2,552 |
| Average comments | 23 | 30 |
| Posts per week | 12.1 | 1.22 |
Median values from 50 Sports accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Michigan Football is a verified sports brand based in United States on Instagram, with 858.8K followers.
Michigan Football posts on Instagram as @umichfootball.
Michigan Football has 858,791 followers on Instagram (858.8K) as of Jul 15, 2026.
Michigan Football's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Michigan Football average 2,872 likes and 23 comments.
Michigan Football posts about 12 times per week on average.
Michigan Football is registered as a business account on Instagram and is verified.
Michigan Football is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 8,432 posts.
Michigan Football's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
8,432
23
Posts / Week
12.1
Growth Score
6.8 / 100
Follower Ratio
1480.7×
Engagement
0.4%
Yes. Michigan Football carries the blue verified badge on Instagram.
A sponsored post from Michigan Football is estimated at $3,000 to $5,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
