@heidibillotto
Explore Food CreatorsFood & travel writer; local food advocate Producer: @ncrlachefshowdown Chefs, farms, food stories you’ll love Let Your Culinary Adventures Begin at
Outreach This Creator For FreeReaching 5.2K followers on Instagram, Heidi Billotto | HeidiBillottoFood.com | Food & Travel Writer is a Food brand. Its posts sit across food and travel. To date Heidi Billotto | HeidiBillottoFood.com | Food & Travel Writer has posted 3,592 times, currently around 3 posts a week. Typical posts draw 40 likes and 8 comments, putting engagement at 0.91%.
Tracked in the InstME index, Heidibillotto is a Food account with 5.2K followers and a back catalogue of 3,592 posts.
Heidibillotto records a 0.91% engagement rate, in the bottom quarter (median: 2.81%) for the 4,339 Food accounts with 1K–10K followers tracked in the InstME index.
Followers leave about one comment for every 5 likes, an unusually discussion-heavy audience.
Heidibillotto keeps a posting cadence of about 3 posts per week.
InstME's audience-quality checks score Heidibillotto at 82/100, with an estimated 15% low-quality or inactive followers, a strong signal of genuine reach.
With 7,437 accounts followed, Heidibillotto follows more than follow it back, common for accounts still building an audience.
Estimated sponsored-post value
$18–$34
Based on 5.2K followers and a 0.91% engagement rate, a single sponsored post by Heidibillotto is worth an estimated $18–$34. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Heidibillotto | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 2.81% |
| Average likes | 40 | 86 |
| Average comments | 8 | 6 |
| Posts per week | 3.39 | 0.42 |
Median values from 4,339 Food accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Heidi Billotto | HeidiBillottoFood.com | Food & Travel Writer is a food brand on Instagram, with 5.2K followers.
Heidi Billotto | HeidiBillottoFood.com | Food & Travel Writer posts on Instagram as @heidibillotto.
Heidi Billotto | HeidiBillottoFood.com | Food & Travel Writer has 5,211 followers on Instagram (5.2K) as of Jul 10, 2026.
Heidi Billotto | HeidiBillottoFood.com | Food & Travel Writer's engagement rate is 0.91%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.81%) for Food accounts with 1K–10K followers in the InstME index.
Posts by Heidi Billotto | HeidiBillottoFood.com | Food & Travel Writer average 40 likes and 8 comments.
Heidi Billotto | HeidiBillottoFood.com | Food & Travel Writer posts about 3 times per week on average.
Avg Comments
8
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Travel
Engagement
2.5%
InstME's audience-quality analysis estimates about 15% of Heidi Billotto | HeidiBillottoFood.com | Food & Travel Writer's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Heidi Billotto | HeidiBillottoFood.com | Food & Travel Writer is registered as a business account on Instagram.
Heidi Billotto | HeidiBillottoFood.com | Food & Travel Writer is categorized as a food and travel account in the InstME index, based on the profile's bio and Instagram category across 3,592 posts.
A sponsored post from Heidi Billotto | HeidiBillottoFood.com | Food & Travel Writer is estimated at $18 to $34. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
