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5M
Following
27
Total Posts
Engagement Rate
0.15%
Avg Likes
6,974
Avg Comments
Hay Day is a verified business account, with 5M followers on Instagram. Hay Day has shared 1,940 posts to date, currently around 4 posts a week. Engagement runs at 0.15%, or about 6,974 likes and 409 comments per post.
Tracked in the InstME index, Hayday is a business account with 5M followers and a back catalogue of 1,940 posts.
Posts by Hayday tend to gather 6,974 likes and 409 comments, about one interaction per 679 followers.
Followers leave about one comment for every 17 likes, an unusually discussion-heavy audience.
Hayday keeps a posting cadence of about 4 posts per week.
Hayday keeps its following list short (27) relative to 5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$18,000–$33,000
Based on 5M followers and a 0.15% engagement rate, a single sponsored post by Hayday is worth an estimated $18,000–$33,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Hayday | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.02% |
| Average likes | 6,974 | 25,711 |
| Average comments | 409 | 376 |
| Posts per week | 4.21 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Hay Day is a verified Instagram brand on Instagram, with 5M followers.
Hay Day posts on Instagram as @hayday.
Hay Day has 5,016,411 followers on Instagram (5M) as of Jul 11, 2026.
Hay Day's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers.
Posts by Hay Day average 6,974 likes and 409 comments.
Hay Day posts about 4 times per week on average.
Hay Day is registered as a business account on Instagram and is verified.
Yes. Hay Day carries the blue verified badge on Instagram.
A sponsored post from Hay Day is estimated at $18,000 to $33,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,940
409
Posts / Week
4.21
Growth Score
3 / 100
Follower Ratio
185793.0×
Engagement
2.28%
