Building the future, one brick at a time.
Outreach This Creator For FreeFollowers
13.7M
Following
913
Total Posts
Engagement Rate
1.24%
Avg Likes
169,265
Avg Comments
Lego is a verified business account based in Denmark. The account has built 13.7M followers on Instagram. Lego has shared 6,209 posts to date, currently around 2 posts a week. Engagement runs at 1.24%, or about 169,265 likes and 840 comments per post.
Lego is a business account on Instagram with 13.7M followers and 6,209 published posts.
On average, Lego's posts earn 169,265 likes and 840 comments, about one interaction per 81 followers.
The comment-to-like ratio works out to one comment per 202 likes, pointing to an audience that mostly engages through likes.
Posting frequency for Lego sits at about one post per week.
With 13.7M followers but only 913 accounts followed back, Lego shows the ratio of a well-established account.
Estimated sponsored-post value
$60,000–$110,000
Based on 13.7M followers and a 1.24% engagement rate, a single sponsored post by Lego is worth an estimated $60,000–$110,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Lego | Cohort median |
|---|---|---|
| Engagement rate | 1.24% | 1.02% |
| Average likes | 169,265 | 25,711 |
| Average comments | 840 | 376 |
| Posts per week | 1.51 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Lego is a verified Instagram brand based in Denmark on Instagram, with 13.7M followers.
Lego has 13,716,371 followers on Instagram (13.7M) as of Jul 15, 2026.
Lego's engagement rate is 1.24%, calculated from average likes and comments per post relative to followers.
Posts by Lego average 169,265 likes and 840 comments.
Lego posts about 2 times per week on average.
Lego is registered as a business account on Instagram and is verified.
Lego's profile places the account in Denmark. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Lego carries the blue verified badge on Instagram.
A sponsored post from Lego is estimated at $60,000 to $110,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
6,209
840
Posts / Week
1.51
Growth Score
24.8 / 100
Follower Ratio
15023.4×
Engagement
0.58%
