Building the future, one brick at a time.
Outreach This Creator For FreeLego is a verified business account based in Denmark. The account has built 14M followers on Instagram. Lego has shared 6,351 posts to date, currently around 1 post a week. Engagement runs at 1.38%, or about 192,344 likes and 852 comments per post.
Lego is a business account on Instagram with 14M followers and 6,351 published posts.
On average, Lego's posts earn 192,344 likes and 852 comments, about one interaction per 72 followers.
The comment-to-like ratio works out to one comment per 226 likes, pointing to an audience that mostly engages through likes.
Posting frequency for Lego sits at about one post per week.
With 14M followers but only 919 accounts followed back, Lego shows the ratio of a well-established account.
Estimated sponsored-post value
$68,000–$130,000
Based on 14M followers and a 1.38% engagement rate, a single sponsored post by Lego is worth an estimated $68,000–$130,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Lego | Cohort median |
|---|---|---|
| Engagement rate | 1.38% | 1.02% |
| Average likes | 192,344 | 25,711 |
| Average comments | 852 | 376 |
| Posts per week | 1.01 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 28, 2026
Lego is a verified Instagram brand based in Denmark on Instagram, with 14M followers.
Lego has 13,988,483 followers on Instagram (14M) as of Sep 28, 2026.
Lego's engagement rate is 1.38%, calculated from average likes and comments per post relative to followers.
Posts by Lego average 192,344 likes and 852 comments.
Lego posts about 1 time per week on average.
Lego is registered as a business account on Instagram and is verified.
Lego's profile places the account in Denmark. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Lego carries the blue verified badge on Instagram.
A sponsored post from Lego is estimated at $68,000 to $130,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
6,351
Avg Comments
852
Engagement
0.39%
