New clients welcome Curl & Textured hair specialist Education over trends Helping you understand your hair Learn, unlearn, reconnect
Followers
48.8K
Following
2.1K
Total Posts
Engagement Rate
1.07%
Avg Likes
492
Avg Comments
Callum Ashely Townsend is a verified Beauty creator. The account has built 48.8K followers on Instagram. Content spans beauty and tech. The account has published 965 posts, currently around 1 post a week. Engagement runs at 1.07%, or about 492 likes and 29 comments per post.
Counting 48.8K followers and 965 posts, Hairkingcallum sits in the InstME index as a Beauty account.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Hairkingcallum posts a 1.07% engagement rate that is above the median of 0.57%.
Comments arrive at about one per 17 likes, a sign of an unusually discussion-heavy audience.
Hairkingcallum's output runs to about one post per week.
Estimated sponsored-post value
$180–$340
Based on 48.8K followers and a 1.07% engagement rate, a single sponsored post by Hairkingcallum is worth an estimated $180–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Hairkingcallum | Cohort median |
|---|---|---|
| Engagement rate | 1.07% | 0.57% |
| Average likes | 492 | 134 |
| Average comments | 29 | 12 |
| Posts per week | 1.49 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Callum Ashely Townsend is a verified beauty creator on Instagram, with 48.8K followers.
Callum Ashely Townsend posts on Instagram as @hairkingcallum.
Callum Ashely Townsend has 48,793 followers on Instagram (48.8K) as of Jul 11, 2026.
Callum Ashely Townsend's engagement rate is 1.07%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Callum Ashely Townsend average 492 likes and 29 comments.
Callum Ashely Townsend posts about 1 time per week on average.
Callum Ashely Townsend is registered as a creator account on Instagram and is verified.
Callum Ashely Townsend is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 965 posts.
965
29
Posts / Week
1.49
Growth Score
21.4 / 100
Follower Ratio
23.0×
Engagement
0.06%
Yes. Callum Ashely Townsend carries the blue verified badge on Instagram.
A sponsored post from Callum Ashely Townsend is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
